Where Real Estate Gets Its Dirt

The Vendor Alley Top 3 Most Impactful People in Real Estate

I’ve shied away from doing lists in the past. Once, I even created an “Anyone But Bob Hale Awards,” since Bob has won just about every award imaginable. But in the end, I gave the award to Bob anyway.

Another reason I’ve avoided lists is that many feel pay-to-play or come with certain agendas. I get that this is the nature of these lists—and to be honest, I’ve been included on a few myself. Lastly, they’re often just too long: The Top 100, The Top 200, etc.

But as we close out a truly crazy chapter in organized real estate, I couldn’t resist putting together a list of my own. I’m not sure if I’ll do this every year, but this year I wanted to highlight a few people who genuinely deserve recognition. To keep things manageable, I’ve narrowed it down to three. Here they are, in no particular order:

James Dwiggins. I’ve worked with James over the years. His company, NextHome, was a major customer of W+R Studios and one of the first to embrace custom themes for Cloud CMA. Over the past year, however, James has stepped up as a leader, educating the industry on the NAR Settlement, advocating for best practices, and sparking important conversations through his excellent Real Estate Insiders Unfiltered Podcast, which he co-hosts with the wonderful Keith Robinson. He’s also a frequent and impactful speaker at industry events.

On top of all that, James is a family man, married with a young daughter, yet he has devoted so much of his personal time to this industry. And, as if that wasn’t enough, he’s also been busy launching an exciting new startup, Rayse. My hat’s off to you, James—thank you for all you’ve done this year to keep the industry we love moving forward.

Leo Pareja. Leo first came onto my radar as one of the co-founders of Remine. Longtime readers of Vendor Alley might remember that I was highly critical of some of Remine’s business practices and leadership. Their dirty laundry was aired in outlets like Inman News. However, I always heard that Leo was different, and that he had distanced himself from some of the other founders during those turbulent times..

Leo is different. Glenn Sanford deserves credit for appointing Leo as CEO of eXp Realty, where his leadership has been exceptional. His work on consumer-friendly forms prompted much of the industry to take a second look at their own practices. And now, his stance on CCP (Clear Cooperation Policy) continues to impress.

What’s more, it’s refreshing to hear someone running a public company who speaks plainly, cutting through the corporate jargon. Thank you, Leo, for leading by example and pushing the industry forward.

Ed Zorn. Over the past couple of years, it seems like there wasn’t an event I attended where Ed Zorn wasn’t speaking. The same goes for podcasts—he even appeared on Industry Relations with Rob Hahn and me a few times.

During this time, Ed became the industry’s “great explainer.” No one did more to break down the complexities of the NAR Settlement and its implications than Ed. But he didn’t stop at explaining—Ed and CRMLS proposed thoughtful solutions to help guide the industry through turbulent times.

Like James and Leo, Ed has devoted a significant amount of his personal time to helping the industry navigate these challenges. Thank you, Ed, for being a steady voice of reason and a source of actionable ideas during this transformative period.

I don’t have a fancy trophy to hand out, or a magazine to put your faces on, but you all have my thanks for doing what’s right.

Washington Post writes about CCP and “secretive off-market listings”

Real estate battle over secretive off-market listings heats up

“When prospective home buyers come up empty-handed, seeing a “sold” sign on an ideal home that never showed up during their search rubs salt into the wound.


What’s frustrating to so many is these nonpublic sales, often known as off-market listings, shortcut the transparency that’s meant to inform the buying and selling process: Every home that’s listed by a real estate agent and marketed to the public is supposed to be visible through one of the hundreds of databases known as Multiple Listing Services (MLS).

Now, an internal battle is heating up between real estate brokerages over off-market listings — just as the dust is starting to settle on commission rule changes triggered by lawsuits against brokerages and the National Association of Realtors (NAR).”

Pretty balanced article about the issues surrounding CCP. This kind of headline is exactly what Brian Boreo warned about in his talk at CMLS in Seattle a couple months ago. Does the industry really need the messaging of real estate agents supporting “secretive off-market listings?” right now? I don’t think so.

I took at look at the comments on the article. While most of the comments were trashing The Washington Posts new commenting software, the AI summary did conclude…

“Concerns include the potential for discrimination, the manipulation of property prices by flippers, and the lack of transparency in pocket listings, which may benefit agents over sellers. Some suggest reverting to traditional methods or eliminating agents altogether.”

So there you have it Robert Reffkin, based on this summary many people would rather have no agents at all if the transparency the MLS provides goes away. Your move Compass.

Industry Relations Podcast: Choking on NAR’s Kielbasa

In this episode of Industry Relations, Rob and Greg tackle the latest controversies surrounding NAR  and the recent investigative article from The New York Times. They debate the role of lobbying, explore accusations of corruption and financial mismanagement, and reflect on the broader challenges facing NAR’s leadership and reputation.

Key Takeaways

• NAR and Lobbying Controversy: Discussion on how NAR funnels money to political groups through entities like the American Property Owners Alliance (APOA).

• The “Woke vs. Conservative” Debate: Examining NAR’s conflicting image as both progressive and a supporter of conservative causes.

• Transparency Issues: Why NAR’s approach to handling controversies feels “astroturfy” and the need for more open dialogue with members.

• Organizing Homeowners: The untapped potential of grassroots homeowner advocacy and how it could reshape lobbying strategies.

• PR Missteps: Criticism of NAR’s traditional PR playbook and a call for leadership to adopt more authentic communication strategies.

Watch Us on YouTube

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Our Sponsors:

CoreLogic

Notorious VIP

The Giant Steps Job Board

Production and Editing Services by Sunbound Studios

Gingerbread house contest

VIDEO

A bit of holiday fun from one of my favorite YouTubers.

Looking for a new gig?

CEO – Large Regional Multiple Listing Service

“The Chief Executive Officer (CEO) of a NTREIS is responsible for the overall strategic leadership, operational management, and financial success of the organization. This individual will work collaboratively with the MLS Board of Directors, association shareholders, and other stakeholders to advance the organization’s mission, ensure financial sustainability, and deliver innovative and value-driven services to its subscribers.”

The find out about this job or post a job, please visit the Giant Steps Job Board.

RESO 2025 Board of Directors Announced

Pictured left to right from top left: (Row 1) Rebecca Jensen, John Breault, Melissa King, Richard Renton, (Row 2) Alex Lange, Bob Evans, Caitlin McCrory, Dan Troup, Dan Weisman, (Row 3) Greg Moore, Janine Sieja, Joseph Szurgyi, Joe Wilhelmy, Katy Davenport, (Row 4) Matt Cohen, Matt Hendricks, Michael Hayes, Michael Wurzer, (Row 5) Patrick Pichette, Shayne Fairley, Ross Buck.
(Pictured left to right from top left: (Row 1) Rebecca Jensen, John Breault, Melissa King, Richard Renton, (Row 2) Alex Lange, Bob Evans, Caitlin McCrory, Dan Troup, Dan Weisman, (Row 3) Greg Moore, Janine Sieja, Joseph Szurgyi, Joe Wilhelmy, Katy Davenport, (Row 4) Matt Cohen, Matt Hendricks, Michael Hayes, Michael Wurzer, (Row 5) Patrick Pichette, Shayne Fairley, Ross Buck.)

RESO Announces 2025 Board of Directors Election Winners

“Election winners representing Multiple Listing Services (MLSs) and REALTOR® associations:

  • John Breault, VP, MLS, State-Wide MLS in Rhode Island
  • Greg Moore, CTO, Regional Multiple Listing Service (RMLS) in Oregon

The winner of the open board seat representing technology companies, developers, partners and consultants:

  • Michael Hayes, Executive Director, Industry Development, Homes.com

Winners representing real estate brokerages, brokers, agents and appraisers:

  • Joe Wilhelmy, VP, Business Technology, RE/MAX
  • Caitlin McCrory, VP, Industry Relations, Anywhere”

Congrats to everyone.

Quick update on Toby’s Eagle Scout project

Thanks again to everyone for your generous support. #ProudDad

Industry Relations Podcast: Supply, Demand and Deregulation with Professor Bryan Caplan

Overview

In this special episode of Industry Relations, Rob and Greg welcome economist and author Professor Bryan Caplan to discuss his latest book, Build Baby Build: The Science and Ethics of Housing Regulation. The trio dives into the housing crisis, exploring how deregulation could address affordability, inequality, and other societal issues. Bryan’s insights challenge conventional thinking, offering bold solutions for the future of housing.

Key Takeaways

• Core Argument: Bryan argues that excessive housing regulations have driven up costs, stifled innovation, and exacerbated inequality, advocating for widespread deregulation.

• The 50% Reduction Claim: Deregulation could halve housing prices nationwide by enabling construction and reducing bureaucratic hurdles.

• NIMBYism and Local Politics: Local resistance to development, often driven by fear and misinformation, remains a significant barrier to solving the housing crisis.

• Economic and Social Benefits: Lower housing costs could address issues like inequality, mobility, and declining birth rates, while also improving quality of life.

• Role of Realtors: Real estate professionals and associations could play a pivotal role in advocating for deregulation to increase housing supply and affordability.

Watch Us on YouTube

Check out Bryan’s amazing graphic novel: Build Baby Build: The Science and Ethics of Housing Regulation

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Our Sponsors:

CoreLogic

Notorious VIP

The Giant Steps Job Board

Production and Editing Services by Sunbound Studios

What is an MLS?

Organizations around the country are navigating the question of “what’s next?” in the real estate industry. We’ve been exploring that by reflecting on the past and examining where we stand today. One of the questions we frequently ask is:

What would you say if someone asked, “What is an MLS?”

I’m struck by how difficult this question is to answer—even for myself, someone who writes a blog and co-produces a couple of podcasts in the industry. Part of the challenge, I think, stems from the recent settlement changes; we’re still working to define and understand the evolving role of the MLS.

When I checked Wikipedia, I found the first sentence to be completely wrong:

“A multiple listing service (MLS, also multiple listing system or multiple listings service) is an organization with a suite of services that real estate brokers use to establish contractual offers of cooperation and compensation (among brokers) and accumulate and disseminate information to enable appraisals.”

“Cooperation and compensation”? Uh, yeah, no.

Sam DeBord addressed this very question in his excellent three-part series, What Every Real Estate Professional Needs to Know About the MLS, on Real Estate News. If you haven’t read it (or if it’s been a while), I highly recommend revisiting it. Additionally, CMLS, in partnership with 1000watt, has done a phenomenal job with their “Making the Market Work” campaign. Both are worth a read—or re-read—because they provide insightful perspectives on the MLS.

But what I’m really looking for here is something shorter—a true elevator pitch. As a copywriter, I want something punchy, something that people can visualize and “get” immediately.

Here’s my first attempt (and I hope to refine this further):

“The MLS is a professional network of real estate brokers, agents, and other professionals that help people buy and sell homes.”

Now it’s your turn—share your version in the comments!

Industry Relations Podcast: Understanding both sides of the housing market

Episode Summary:

In this episode, Rob and Greg tackle the latest developments in the housing market and its broader implications for real estate professionals. From dissecting the DOJ’s recent moves to exploring how transactions and home prices define market strength, the duo brings sharp insights and engaging commentary to these critical topics.

Discussion Highlights:

• DOJ’s Statement of Interest: What it means for buyer agreements and competition in the real estate market.

• Market Metrics Debate: Rob questions whether housing market health should be based on transactions and sales volume rather than just home prices.

• Affordability and Transactions: The ongoing challenges of affordability and declining transaction volumes in shaping the housing landscape.

• Broker Challenges: Navigating regulatory uncertainties and adapting to evolving DOJ scrutiny.

• Future Predictions: Speculating on the DOJ’s next steps and potential impacts on real estate practices.

Key Takeaways:

• The DOJ aims to promote competition, with specific attention on transparency and buyer agreements.

• Home prices and transaction volumes tell different stories about market strength.

• Brokers and agents face significant uncertainty as they adapt to legal and market changes.

• The need for consumer awareness and transparency remains central to the evolving real estate industry.

Watch us on YouTube!

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Our Sponsors: 

CoreLogic

Notorious VIP

The Giant Steps Job Board

This podcast is produced by Sunbound Studios

Sponsored By MLS Reset