Underdog?

High praise from Mr. Brad Inman on our new Cloud Investor Connect feature in Cloud CMA.

In real estate’s tech platform race, I’m betting on an underdog as brokerages square off against Zillow and Redfin, small startup W+R Studios’ Cloud CMA could be the viral hit like this summer’s Shiggy dance

But I got my eye on a third potential and fledgling platform coming out of nowhere by two likeable entrepreneurs who have been building real estate software for 25 years. Greg Robertson and Dan Woolley dub their company W+R Studios. Its signature product is Cloud CMA, which does comparative market analysis for agents to deliver to home sellers.

It’s software does 260,000 CMAs a month.

Here is the hook that could propel their company. The southern California firm added a new instant offer feature to their product last month, so when presenting the CMA the agent can also point the home seller to an instant offer alternative from investors and iBuyers.

It is being tested in Los Angeles with signs that it might be a breakaway product — maybe even a platform.

You can imagine most agents in the country using the software someday with all of the big Wall Street iBuyers and local investors participating on the Cloud CMA platform. It sports an easy to deploy API for investors and a friendlier-than-Mr. Rogers user experience.

Nice way to start a week. Dan and I want to thank Brad for his kind words (no pressure!). And also Art Carter and CRMLS for serving as our first “sandbox” of sorts. Plus our other MLS partners that have helped Cloud CMA to grow in to one of real estate’s most popular products.

So far our tests in Southern California for the past two weeks have gone better than expected. Agents love the experience, and are giving us great feedback. I’m happy to share some of our results, just contact me directly.