“According to Experian Hitwise, a leading online metrics firm, Homes.com is the #1 traffic source following the major search engines, driving traffic to RE/MAX.com, century21.com, coldwellbanker.com and ERA.com. Additionally, Homes.com is the second-largest traffic source to ERA.com, ahead of Bing and Yahoo! Search.”
I’m not 100% on how Hitwise gathers it’s data but this does sound Impressive.
Hitwise gathers their data from a group of 100,000 consumers combined with ISP data. They measure traffic on the top 500,000 websites – the more traffic a site has, the more accurate the data.
I did some fact checking, and here is what I found.
Century21.com
Google, Yahoo, Facebook, Trulia, Homes
ReMax.com
Google, Yahoo, Bing, Facebook, Homes, realtor.com, msn
ERA
Google, Homes, zillow, yahoo, bing
Greg – WAV Group subscribes to Hitwise as a foundation of our WIN Reports. If you ever want to see this type of data, just give me a call.
@Victor So I’m not clear. Are you saying Homes.com claims are not valid?
I am saying that Hitwise is very accurate. I believe that it is the best web measuring tool available. Everything they stated was 100% accurate.
Google, Yahoo, Bing, and Facebook are search engines.
If you remove search engines from above, you see that the statement of “homes.com is the #1 referring site” is 100% accurate.
Homes.com is a very strong competitor in the portal category. They have big traffic, data quality, competitive UI.
Don’t forget. Homes.com is more than just a consumer property search portal. It is the top of the funnel for consumers entering their network extensive broker and agent websites and online office tools. They are one, of only a small handful of companies, that can scale from agent to international franchise.
Its great to see them working closely with MLSs to nail data quality, too. They are offering a MLS Data Quality Badge from the MLS providing the data. I have always believed that brokers data should always be accurate whenever and where ever listing information appears. They are moving the industry forward with their sound data ideology.