“The display agreement provides Homes.com with data from the following MLS organizations: Houston Association of REALTORSÒ, California Regional MLS, MetroList Services (Sacramento area), Southland Regional Association of REALTORS (San Fernando Valley, CA), BAREIS (North San Francisco counties), MLSListings (Monterey to Silicon Valley), Intermountain MLS (Boise, Idaho), MLS Property Information Network (New England), and Midwest Real Estate Data (greater Chicago area).”
Super Impressive. Those are some of the largest and most respected MLS providers in the country. Plus think about the number of listings they have. This is a HUGE deal for Homes.com and win for consumers. If they keep this up their ListHub feeds might be regulated to just smaller MLS markets.
Then there’s this…
“Homes.com is an industry partner with a deep commitment to creating connections between real estate professionals and consumers. We believe that this starts with a direct relationship with local MLSs,” said Brock MacLean, executive vice president of Homes.com. “Through agreements with these nine MLS organizations, more than 200,000 MLS members will now be able to leverage traffic from more than 12.5 million homebuyers who visit Homes.com monthly, better connecting their member agents and brokers with active consumers.”
Riiiiight. It took a super connected dude like Brock McLean to get these deals done.
With these agreements do the MLSs send all their listings or do they let their brokers decide where their listings can be distributed?
We leave that option up to each individual MLS. Most provide us a full feed and allow brokers to opt out. Because of our pro-broker display policies, the opt-out rate is minimal. Others provide a limited feed on a broker opt-in basis, usually with Homes.com customers already opted-in. Either way, the important aspect is that establishing the direct feed allows brokers and agents to be properly associated with their listings, so that consumers can directly contact the listing representative by phone or email, and the listing data remains constantly in sync between the MLS and Homes.com. Some MLSs also value the “MLS Trusted” branding, crediting the local MLS as the source provider of the listing data.