The thing about true disruption is that it hits you from the blind side. You think X is going to happen and Y slaps you in the face.
Take for instance the big fear out there that Zillow/Trulia‘s “master plan” is to become a real estate broker. Nope. Here’s why.
I’m sure you seen this ad below on billboards and online from Uber.
Uber famously states, “We are not a taxi service.”, they just connect people who need to get somewhere with drivers you can get them there.
Trulia is not a brokerage. Trulia just connects people who want to buy a home with real estate professionals who can help them complete a transaction.
See what I did there?
No? Let me paint a picture for you….
Funny that in 2006 everyone talked about disrupting real estate agents, but in 2014 everyone BUT the agents are being disrupted by technology companies.