John Whitney joins Trulia

Smart move by Trulia. Trulia, and the other portals, are dead in the water without good data. Guys like John know that world and have solid relationships with MLS providers. It’s clear that Trulia is trying to set itself apart as being the more industry friendly portal.

Congrats John!

Here’s the announcement.

Trulia Welcomes Industry Veteran, Expands Effort to Ensure High Quality Data

Trulia has hired John Whitney as the company’s new Director of Business Development for the Industry Services group. With over 20 years of deep real estate industry experience, John will advance Trulia’s already broad effort to ensure consumers find the best available information on Trulia’s website and mobile apps.
John is widely respected and has deep connections in the real estate community. His integrity and passion for helping his customers makes him a perfect fit for Trulia as the company expands its partnership with the industry.

John Whitney, Director of Business Development, Trulia Inc.
Trulia continues to invest in providing the best listing data because accurate listings are not only fundamental to a good consumer experience, but generate the highest quality of leads for agents and brokers. As part of Trulia’s value exchange for listing information, real estate professionals can generate leads on their listings at no cost to them.
Trulia’s other efforts around data accuracy include an enhanced data processing framework that processes data and updates listings every ten minutes. The company has also added filters to ensure inactive listings are removed.
Behind this effort is a large team of dedicated engineers, customer support, and product managers already in place dedicated to accurate data.
John’s day-to-day focus will be working closely with Multiple Listing Services and expanding the relationships with organizations like ListHub and Point 2 to improve coverage and accuracy on Trulia and provide brokers with the most effective choices for marketing their listings.
“We’re excited to welcome John to the Trulia team,” said Alon Chaver, Trulia’s Vice President of Industry Services. “Improving the accuracy and timeliness of listings data helps agents and brokers generate both a higher volume and a higher quality of leads. John will play an instrumental role in furthering our data initiatives and deepening our relationships with key syndication partners like List Hub to make it easier for brokers and agents to market their listings for the benefit of their sellers.”
The Trulia team is confident that strengthening its relationships with these organizations will help the company and its partners deliver better service to homebuyers and home sellers alike.”