Where Real Estate Gets Its Dirt

Mark Allen joins realtor.com

thumb.phpGlad to hear Mark Allen has found a new gig! He along with Don Flynn were recently hired to join realtor.com’s industry relations team. Below is an excerpt from Russ Cofano’s Open letter to state and local real estate associations.

Move Announces New Executive Roles to Strengthen Association Relationships (Vis RISMedia)

“Don and Mark will work collaboratively across both the association and MLS industries with our MLS industry relations team, which includes vice presidents Rhett Damon, Shelley Fowler and Bob Greenspan and directors Susan Young and Kathleen Wayson. The entire team plans to attend the 2015 Joint AE Institute in March in Vancouver and we can’t wait to see you at that great event.”

“Industry Relations” seems to be the job title du jour. Realtor.com’s take is especially interesting. Lots of cooks in the kitchen. This focus on state and local associations and working “collaboratively” with MLS industry relations seems kind of odd. Not even sure what it means or how it will work – “Hey MLS CEO, the AE thinks you should be doing your job this way.”

Realtor.com is a listings portal right? They need listings. That means focusing on MLS providers and brokers. It’s not too complicated, or maybe I’m not smart enough to understand all this “strategery”.

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