The company who gave us the name, “XOME“, has outdone themselves.
I’m not sure how I missed this. Ben Lane at HousingWire has been doing a bit of sleuthing again and found out that Nationstar mortgage is rebranding itself to, wait for it…”Mr. Cooper“.
The first time I heard the name it reminded me of the website “Dr Koop“, drkoop.com. Remember that?
What’s next, a sock puppet?
Mr. Cooper? I thought this was a joke, until I clicked through to the HW piece.
Mr. Cooper? W.T.F?
If they’re going to go with a 90’s sitcom theme: “Hangin’ with Mr. Cooper”, they should have at least considered “Full House”. Actually, “Clueless” seems appropriate.
Lesson: Don’t have branding meetings at the dispensary.
You might want to check your calendar more closely Greg, you’re six weeks early for April 1.
Wow! This reminds me of when I was with PricewaterhouseCoopers consulting and they wanted to rebrand as “Monday”.