“Drawing on data partnerships with hundreds of multiple listing services (MLSs), Placester provides websites, lead management and marketing tools to agents. It also powers the property-search tools of many news websites. The latest raise brings the company’s total funding to $100 million.
The round “will support our aggressive product roadmap and address the full breadth of challenges and opportunities that define the future of digital for real estate professionals,” CEO Matt Barba said in a statement.”
$100M, that’s a lot of cheddar!
Here’s the thing, and I believe I written this before, what I like about Placester is it’s inclusive strategy. While Zillow only really wants to focus on “super agents” and “teams”, Placester says, come as you are. Real estate is an aspirational business and I think Placester realizes that fact.
Congrats to Matt and team.
“Here’s the thing, and I believe I written this before, what I like about Placester is it’s inclusive strategy. While Zillow only really wants to focus on “super agents” and “teams”, Placester says, come as you are. Real estate is an aspirational business and I think Placester realizes that fact.”
It’s worth noting Zillow started with that same approach of serving any agent.