If Rob and Greg are cute when they fight, then our co-hosts are particularly adorable on this edition of Industry Relations as they take on the current controversy over the new NAR logo: Is #Logogate indicative of an alarming disconnect between NAR leadership and its members? Or did NAR leadership take the appropriate steps to engage constituents in the decision-making process—and it simply didn’t work out?
Today, Rob and Greg begin their discussion with a review of the Information Technology & Innovation Foundation forum in DC on using technology to make real estate more competitive, describing the lack of understanding demonstrated by the moderator and the defensiveness of the industry players on the panel. They go on to address #Logogate, and Rob shares his take that the controversy demonstrates a flaw of governance, while Greg argues that a logo is subjective—and leadership may havesolicited member input during the process.
Rob offers insight on the ‘culture of confidentiality’ he has observed among association leaders, while Greg contends that the current leadership is more transparent and proactive than ever. They wrap up with dialogue on how Zillow may be raising the bar in real estate by entering the iBuyer space, choosing the best of its Premier Agents to represent the company in selling its inventory. Fasten your seatbelt and listen in as Rob and Greg clash on ITIF, #Logogate, and the best agents in real estate!
What’s Discussed:
The recent ITIF forum on using tech to make real estate more competitive
The defensive posture of real estate representatives on the ITIF panel
David Kelley’s focus on broker reaction to competition as opposed to data
Rob’s call for a more collaborative approach vs. playing ‘hide the ball’
The current controversy over the new NAR logo
The disconnect between NAR leadership and its members
Rob’s take that #Logogate is indicative of a larger communication issue
Greg’s view that member engagement is the bigger problem
NAR’s proposed dues increase and assumption of budget approval
Rob’s view on the culture of confidentiality at NAR
How Zillow may ‘raise the bar’ for real estate agents
Greg’s argument that the best real estate agents aren’t on Zillow
Resources:
Information Technology & Innovation Foundation
Connect with Rob and Greg:
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