Today’s consumer is used to pushing a button and having magic happen. (Thank you for the insight Jeremy Waxman.) And more often than not, we are willing to pay an extra fee for things like convenience and certainty. For this reason alone, the iBuyer phenomenon is here to stay, and the real estate industry would do well to consider how traditional agents might participate in the changing market.
Rob and Greg are back to offer a different perspective on the iBuyer movement, discussing how the industry is misunderstanding the phenomenon. Greg explains how organized real estate might address the consumer experience by partnering with a large financial institution to ‘be the bank’ and Rob shares his take on FSBOs and iBuyers as opposite ends of a spectrum—with the traditional REALTOR experience in the middle.
Rob and Greg address fiduciary duty, describing the conflict of interest that occurs when agents have the capacity to make on offer on a prospect’s home. They cover the difference between iBuyers and traditional house flippers, describing the considerable capital behind companies like Offerpad and Opendoor and the significance of Zillow’s recent acquisition of a mortgage lender. Listen in for insight around iBuyers moving into high-dollar markets and learn how agents fit into a future world where iBuyers are the default.
What’s Discussed:
How the industry is misunderstanding the iBuyer phenomenon
-Intention to change process of buying/selling home
-Company to figure out user experience wins
How MLS and association execs might consider the agent experience
Greg’s proposal around NAR partnering with a financial institution
Rob’s prediction that the iBuyer movement is here to stay
The conflict of interest agents face in offering to buy a client’s home
Rob’s take on FSBOs and iBuyers as opposite ends of a spectrum
-Working with REALTOR = middle ground
The potential ‘buyification’ of the brokerage business
Why iBuyers are not as vulnerable as traditional house flippers
The significance of Zillow’s acquisition of Mortgage Lenders of America
The tipping point when iBuyers become the default for consumers
The significance of iBuyers moving into high-dollar markets
The value in agents learning to pitch investor offers to sellers
Sponsors:
Resources:
Inman News: Agents can show sellers iBuyer offers with new Cloud CMA feature
Brad Inman: In real estate’s tech platform race, I’m betting on an underdog
Connect with Rob and Greg:
