How does design impact a real estate brokerage? Does it go beyond aesthetics to influence processes? How does quality design shape the user experience? And what are the benefits of an in-house creative team?
Matt Beall is the CEO and Principal Broker at Hawai’i Life, the state’s largest listing brokerage with over $25M in annual revenue across 13 commercial locations. He founded Hawai’i Life in 2008 to solve for representation of properties in marketing and digital technology, and now the firm does thousands of transactions each year, representing approximately $1B in sales. Matt also produces the Worthshop Series, a unique industry event designed to facilitate content and conversation among real estate’s brightest minds, and he serves as the cohost of HGTV’s popular reality show Hawaii Life.
Today, Matt shares his diverse experience in real estate, discussing how his background in sales, investing and running a traditional brokerage inspired him to found Hawai’i Life and what differentiates the company from other firms in the space. He explains the value of design in creating a clean and simple user experience and his decision to employ a full-time team of creatives and engineers. Matt also describes the benefits of being featured on HGTV in terms of brand awareness and credibility. Listen in for a preview of this year’s Worthshop at Mauna Kea Resort and learn how the design focus at Hawai’i Life contributes to its company culture.
What’s Discussed:
Matt’s background running a traditional brokerage
What inspired Matt to found Hawai’i Life in 2008
Hawai’i Life’s recent merger with Joy International
Why Matt employs a full-time creative design team
Hawai’i Life’s focus on simplicity in user experience
The benefits of being featured on HGTV
The aim of Hawai’i Life’s annual Worthshop Series
What differentiates Worthshop from other conferences
The key aspects of Hawai’i Life’s company culture
How an ‘ethos of reset’ influences the tone of Worthshop
Resources:
Connect with Matt Beall:
I haven’t listened yet but design is a huge deal whether it be for a website experience or an app experience.