Keller Williams ends exclusive deal with Offerpad
“As Keller Williams does with any product or service for associates, Keller Offers consistently measures the value we provide to ensure we remain a product that agents want in their tool belts,” Gayln Zeigler, director of operations at Keller Offers, said. “As part of that process, we now recognize the need to expand the program beyond Offerpad.”
Going forward, the company will use multiple offers for each home that requests an offer through Keller Offers. The aim, according to Zeigler, is to provide homeowners with more competitive offers and fuel the company’s expansion plans in 2020 and beyond.”
This was not going to last. Gary only wants to work with Gary. Gary wants to be the only vendor that KW agents work with, period. He basically craps on all other vendors, not in private, but on a stage in front of thousands of people. It’s a shame because some of the most passionate and smart agents I meet are from KW.
The multiple offer concept is great, but if you play it out it will never work. iBuyers don’t want to be aggregated, and building a network of independent investors that have the resources to actively service these types of requests in real-time is really hard, if not impossible.
I will say that I enjoyed Gary’s last interview with Brad at the recent Inman ConnectNow conference. I do believe his motivation is consumer-driven. But why all the vitriol towards other companies in the space? There are other good people in this industry who care about agents and have the same beliefs.
