What does the future of pocket listings look like? Alive and well, or well…dead? What has more of an impact on pocket listings: the MLS or the internet? In this episode of Industry Relations, Rob and Greg discuss Bright MLS’ recent study and try to predict the future of pocket listings, how to reach the “right buyer,” and whether or not marketing to a more exclusive clientele is really worth it in the end. Could this be the death knell of pocket listings, or is this just another example of the market being the market?
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