Did Zillow just launch the new Homes.com?

Well it certainly looking that way…

Check out today’s press release from Zillow:

New service from ShowingTime+ enables agents to deliver beautiful, dynamic listings with less hassle

“We want to help agents effortlessly deliver standout listings that wow their sellers and help win over potential buyers,” said Cynthia Taylor, vice president of product for ShowingTime+. “Listing Media Services cuts down on the time agents spend preparing a listing so they can focus on the high-touch, high-value work they do as a trusted adviser for their clients.”

Also, check out the Listing Showcase site:

Here’s copy from the Listing Showcase site:

… select agents will receive the keys to a new best-in-class listing display — Listing Showcase.

Until now, online listings all conformed to the same structure. Listing Showcase is a NEW style of listing display that truly differentiates top-tier agents in their market.

Aren’t these two things; better content and new ways to highlight listings, exactly what CoStar was promising with their brand-new Homes.com?

Looks like Zillow just hijacked CoStar’s business model.