I had to chuckle when I read this recent press release from Zillow.
“Customers who start their selling journey with Zillow can now simultaneously request both a cash offer from Opendoor and an estimate of what their home could sell for on the open market with a local Zillow Premier Agent partner.”
It reminded me of what we launched waaaaay back in 2018, called iBuyer Connect:
Cloud CMA will now include all-cash offers from Opendoor
“Agents using Cloud CMA, a comparative market analysis tool for listing presentations from W+R Studios, can now present listing clients with an all-cash offer from iBuying giant Opendoor alongside the traditional listing information.”
This integration in Cloud CMA has helped agents sell tens of millions of dollars of real estate without charging a 35% referral fee. And a majority of those sellers still wanted to be represented by the agent.
But hey Zillow. You, do, you.
