MLSListings Delivers CoreLogic’s Prospects CRM as a New, Included Benefit to its ~17,000 Subscribers
“We are bolstering our agent tech stack by making a top-shelf CRM solution available to our subscribers that offers easy onboarding and time-saving integrations with other CoreLogic solutions, including MatrixTM and the MLS-Touch® mobile app, said Dave Wetzel, President and CEO of MLSListings. “Prospects CRM gives our members a powerful new tool that will help them manage clients in the most efficient and effective way possible.”
Adding a CRM as an MLS member benefit is a relatively new thing. Although C.A.R. recently added LionDesk at a state level. Integrating with MLS client portals seems to be a no-brainer. Interesting to see how far this trend goes.
Greg, thanks for recognizing everything CoreLogic is doing keeping the Agent at the center of the transaction. Getting leads is one thing, but enabling Agents to manage the leads they are getting from OneHome, MLS Touch and all their lead generation sources is key to their success. Adding a integrated CRM to their ecosystem completes their tool set.