CoStar’s Homes.com beats Redfin, Realtor.com to become No. 2 portal
“In a monumental sign of the real estate listing portal’s growing influence, CoStar Group’s Homes.com hit over 100 million unique visitors in September, besting Realtor.com and Redfin in monthly unique visitor traffic for the first time since acquiring the portal nearly three years ago, the company announced Monday.
That level of traffic made Homes.com the No. 2 most visited listing portal during the month of September, second only to listing giant Zillow. Realtor.com reported 74 million monthly unique visitors and Redfin reported 52 million unique visitors for the month.
CoStar founder and CEO Andy Florance told Inman that the company’s achievement was no accident since a lot of time and energy went into getting the Homes.com portal to where it is today.
“I know we’ve surprised everybody,” Florance said.
Lillian Dickerson, Inman News
I’m not too surprised, I see Homes.com ads everywhere online, but I will say I’m very surprised how quickly this happen. Congrats to the entire team at CoStar!
Gotta love this competition. It makes real estate more fun to watch. Does the 600-pound gorilla eventually become a chimpanzee?