Zillow acquires CRM Follow Up Boss, super app ‘mission’ ongoing
“A CRM makes sense for Zillow. The acquisition demonstrates that the evolving proptech remains on a path to become an increasingly influential presence in the residential real estate industry with consumers and agents.
It has taken on a number of software brands of late, starting with ShowingTime in early 2021, which became the basis for ShowingTime+, an umbrella brand under which a litany of agent-oriented marketing services come to rest, such as Listing Showcase and Aryeo, a marketing media management solution which it scooped up in August.
Follow Up Boss will not be part of ShowingTime+, Zillow President Susan Daimler told Inman.”
Craig Rowe for Inman News
Congrats to Dan and his team. Follow Up Boss is all about culture. I think it’s smart not to roll them in to the ShowingTime+ team. Also, talk about timing….
Pretty smart. It’s a great CRM that I happen to use.
What will they snag next? Sentri/Supra maybe?
@Stephanie Crawford, IMHO Supra is a zombie company. They have rested on market share without making any meaningful advances. Sentrilock is the exact opposite.