“MLSs are now tasked with ensuring compliance with buyer agency agreements, and we saw the opportunity to not only solve that problem but also add real value for agents,” said Katie Smithson, Chief Revenue Officer at REcore. “The MLS Buyer Registry provides more than just compliance – it introduces new ways for agents to manage buyer relationships, resolve disputes, and streamline their processes.”
REcore
Very clever. Agents fill out a form when they have a buyer’s agreement signed (no forms need to be uploaded). When a buyer reaches out to an agent to see a property, agents can quickly check if the buyer is already represented, verified by the digits of the buyer’s phone number (not a phone call), and make a decision. Simple. Each MLS will decide whether this is mandatory or not. The Buyer Registry can be linked from the MLS dashboard, through a link in the MLS system, or integrated further with REcore’s REcenterhub product. Full disclosure, I’m on the board of REcore.
What I like about this is that REcore isn’t trying to change the world. They see a need, have a simple solution, and have put it out there. I’ve often been critical of MLS organizations trying to become vendors, but this is an example of how they can succeed. It’s ‘scratching their own itch’ on a much larger scale.
I’m sure they’ll receive feedback from their MLS customers on what to improve, but the important thing is they are offering solutions. Too often, I see companies overthink their solutions. The best product managers are your customers. So just ship!
