California Regional MLS Redefines Its Value and Helps Agents Best Articulate Theirs in New Campaign
“Following the commission lawsuits of 2024, the industry has been in a state of upheaval, leading to anxiety and uncertainty among many real estate professionals. CRMLS has recognized the need to help those unsure of how to articulate their value better express what they can offer their clients. With the philosophy that the situation for real estate professionals is “different, not difficult,” CRMLS has outlined its major tenets and how they each assist CRMLS users with their day-to-day and long-term business goals.”
There is a vacuum out there. With organized real estate under scrutiny in the press and on social media, organizations like CRMLS must let their customers know they understand the challenges ahead. As an industry, our leaders need to communicate that while one chapter has closed, a new one is beginning.
If you’re not doing that, you need to start. We must rise above the funk these lawsuits have left us in and take control of the narrative. The question is: who will fill that vacuum?
