CCP and Office Exclusives from the perspective of product execution
“If we head toward a more fragmented model where brokerages run their own exclusive listings, data quality has to be priority number one. The current MLS system, for all its quirks, has driven huge advances in data sharing and usability. Ditching that without a solid replacement could spell chaos—and consumers, who’ve gotten used to reliable info, would be the first to lose it.
It all sounds great on paper: We’re a large brokerage, we have tons of listings, and people will come to us because of our inventory. But in 2025, there’s a basic expectation for client user experience that sets a very high bar, and frustrated clients are the last thing you want!”
Andrea Badino, VP of product and design at Zenlist, has some great points here. In a world where listings are everywhere but the MLS, what happens? With a decision on CCP looming it’s important to consider all the consequences.
