Where Real Estate Gets Its Dirt

Timing is everything

May 8, 2013

Trulia Acquires Market Leader For $355M To Take Its Business Beyond Listings And Into SaaS For Real Estate Professionals

“Online real estate company Trulia has announced it plans to acquire real estate SaaS CRM provider Market Leader for approximately $355 million. The SEC filing is here.

Trulia said the combined company will have some 46,000 “premium subscribers” — or more than “any other online real estate marketplace” (likely an indirect reference to rival Zillow).

Emphaisis mine.

September 4, 2015

Zillow Group Announces Sale of Market Leader to the Perseus Division of Constellation Software

“Zillow Group (NASDAQ: Z and ZG), which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and Web, today announced the pending sale of Market Leader to the Perseus Division of Constellation Software, Inc., an international provider of market-leading software and services, for $23 million USD. The sale is expected to close early in the fourth quarter.

Emphasis mine.

Constellation Software also bought AgentOffice (back in 2008), which is run by their Emphasys Software division.

I just have two words to say about this deal. Ian Morris.

Post merger bloodbath at Trulia

Trulia's new president of Trulia, Paul Levine
Trulia’s new president, Paul Levine
Zillow Completes Acquisition of Trulia for $2.5 Billion in Stock; Forms “Zillow Group” Family of Brands

“Paul Levine, previously Trulia’s chief operating officer, has been named president of Trulia, reporting to Rascoff. Pete Flint, co-founder and former CEO of Trulia, has joined the Zillow Group board of directors, as has former Trulia board member Greg Waldorf.”

I think Paul Levine is a great choice. What I’m not convinced about is how long they will keep separate companies. Although, by changing the name to “Zillow Group” it does appear that they might stick with this strategy.

I don’t think it could have gone any other way for Pete. But, after selling his company for multiple billions, he deserves to drop the mic and leave the stage.

“In connection with the close of the acquisition, the companies eliminated approximately 280 positions, primarily in San Francisco and Bellevue, Wash., due primarily to redundancy in the combined company’s sales and administrative organizations. Another 70 positions will be eliminated as of the end of the second quarter, at which time Zillow Group will have approximately 2,000 employees. The approximately 350 affected employees have already been notified.”

As the saying goes, “that’s show business”. I was surprised this happen so fast, but I guess ripping of the bandaid was the best solution. Although Trulia did (does?) have a great company culture. I’m sure these “eliminations” hit the team hard.

Bottom line is that the other shoe has dropped. Zillow Group is now in place. Murdoch is still keeping his cards close to the vest. Grab some popcorn.

Redfin Buys Walk Score.

Looks like Kelman couldn’t let 2014 go by without doing some acquiring of his own.

Redfin Buys Walk Score

“The acquisition is Redfin’s first and the reason for it is simple: We want to give folks a complete portrait of what it would be like to live somewhere new, within the house and in the surrounding neighborhood.”

I’ve been a bug fan of Walk Score for a long time. It was one of the first APIs we integrated in to Cloud CMA. Over the years when giving demos I would ask the audience if they have heard about Walk Score, at first I would explain it. But now they have done such a great job or working with MLS that I usually just get a lot of heads nodding.

Huge congrats to Matt Lerner and the rest of the Walk Score team.

Row Sami Row!!

Sami

Arms don’t fail me now!

Zillow acquires Trulia

Zillow Announces Acquisition of Trulia for $3.5 Billion in Stock:

“The combined company will maintain both the Zillow and Trulia consumer brands, offering buyers, sellers, homeowners and renters access to vital information about homes and real estate for free, and providing advertising and software solutions that help real estate professionals grow their business. At closing, Trulia CEO Pete Flint will remain as CEO of Trulia reporting to Zillow CEO, Spencer Rascoff, and will join the Board of Directors of the combined company. In addition, at closing, a second member of Trulia’s Board of Directors will join the board of the combined company. Further operational and organizational details will be announced at closing.”

Holy shit.

Trulia consolidates

Trulia lays off 85 Market Leader employees
Ian Morris, 4 other top Market Leader executives transitioning to consulting roles

From Inman News:

“In an email to employees, Trulia CEO Pete Flint said the reorganization was not taken lightly.

“We’re taking this step because the growth opportunities we saw at the time of the acquisition are clearer than ever,” Flint said. “So today, we are aligning our teams to make that Trulia one, unified organization optimized to create one set of product offerings. Our more nimble team will bring new products and services to market even faster, delighting customers and boosting our growth in 2015 and beyond.””

Anyone who didn’t see this coming doesn’t understand how acquisitions work.

Interested to see Ian’s next chapter and kind of sad to see him go. He’s been in the game for so long its hard to imagine him not there.

Nationstar rising…

Interesting analysis about Nationstar, RED’s new owner.

Nationstar moves one step closer to total mortgage market domination
Jacob Gaffney, HousingWire.com

“Nationstar is moving one step closer to total mortgage market domination.

During the call, Bray discussed at length the acqusition of digital real estate marketplace Real Estate Digital, expected to close in the next quarter. RED is a fee-based real estate services company that provides online marketing, data, transaction management and digital media solutions.

“We intend to utilize RED’s capabilities to build HomeSearch 2.0, which will include search functionality and industry-leading residential real estate data,” he said. “This data will allow consumers, realtors and investors to research properties and more importantly, transact in a number of ways.”

In the end, Nationstar expects to provide end-to-end real estate and mortgage services with exceptional customer service, which will deliver “a customer for life,” Bray said.

In other words, total mortgage domination.

Search, sell, list, buy, title — you name it and Nationstar is going to provide it through its HomeSearch.com platform.

“Our macro goal is to capture a fee component of as many U.S. real estate transactions as possible,” Bray said.

Sounds like Zillow 3.0

And at another point in the call he adds this gem:

“We see an opportunity to leverage our heritage as a non-agency servicer to provide financial solutions to the developing market that could include portions of the nearly 68 million under-banked consumers and 72 million millenials in the United States. We are currently evaluating non-agency and expanded purchase mortgage strategies.”

That’s loads of money waiting to be had and Bray is convinced his company has an honest shot at a big portion of it.

And from what I know about Nationstar, he very well might be right.

I’m not too versed on banker speak, what does “non-agency and expanded purchase mortgage strategies mean”? I hope it doesn’t mean, what I think it means.

Thanks for the heads up @tcar

Nationstar acquires Real Estate Digital (RED) for 18 million in cash.

NATIONSTAR REPORTS FIRST QUARTER 2014 FINANCIAL RESULTS & STRATEGIC ACQUISITION

“Nationstar Mortgage Holdings Inc. (NYSE: NSM) (“Nationstar”), a leading residential mortgage services company, today announced that its fee-based real estate services business, Solutionstar entered into a definitive agreement to acquire substantially all of the assets of Real Estate Digital and its affiliate for USD 18m in cash in May.”

This is the HUGE news. Back in 2011 Jay Gaskill structured a management buy out of the franchise/broker and agent division of LPS. A mere 3 years later they flip for 18 million.

For those who don’t know, RED basically powers online real estate. They have one of the largest pools of IDX feeds in the industry, powering many large brokerages, including HomeServices brokerages along with Berkshire Hathaway and also Real Living. They act as a data provider for many other 3rd party software companies. And of course they are the data aggregator for NAR’s Realtor Property Resource (RPR). This brings about many questions.

My congrats go out to the entire team at RED.

Stay tuned for big news this Thursday.

2014 is shaping up to be a wild year!

Google buys Nest for 3.2 billion.

Google to Acquire Nest

“Google Inc. (NASDAQ: GOOG) announced today that it has entered into an agreement to buy Nest Labs, Inc. for $3.2 billion in cash.

Nest’s mission is to reinvent unloved but important devices in the home such as thermostats and smoke alarms. Since its launch in 2011, the Nest Learning Thermostat has been a consistent best seller–and the recently launched Protect (Smoke + CO Alarm) has had rave reviews.”

Now that’s an expensive smoke detector.

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