“In any market, and especially in one where buyers and sellers may not be entirely sure of what they can expect, it’s imperative for real estate agents to be able to demonstrate that they know and understand what’s happening,” said ARMLS’s James Marcus in a statement. “With this new Cloud CMA benefit from Lone Wolf, our agents will have a key resource in showing clients the expertise that will set them apart from the competition.”
ARMLS
What I think a lot of people forget is that Cloud CMA can be used as a lead generation tool. Congrats to Lone Wolf and ARMLS.
“MoxiWorks, the leading real estate technology platform for agents, today announced the appointment of Eric Elfman, an experienced executive with a track record of accelerating product and go-to-market strategy, as the company’s new Chief Executive Officer and member of the Board of Directors. Current CEO York Baur will remain on the Board of Directors helping to guide vision and strategy. “
MoxiWorks
End of an era. What I appreciated about York is that he could be a fierce competitor but we would still be able to shoot the shit together about this crazy business we were both in. Cheers my friend and welcome Eric to the Hotel California.
Got my hands on an Apple Vision Pro and made a quick video to see how Cloud CMA worked on the new headset. And guess what? It works! Check out the video below.
“Listing Toolkit is a resource for agents to attract more seller clients and uncover buyers seeking their homes, among other benefits. It’s for those with Realtor.com Pro accounts and has a full integration with Lone Wolf’s Cloud CMA to quickly build dynamic presentations that can be juxtaposed with a wide range of buyer traffic data to demonstrate demand across the entire Realtor.com coverage area. It enables quick property advertising campaigns and allows for self-promotion and branding using Realtor.com’s UpNest product suite, which allows for paid increases in reach. Overall, the experience is supported by a modern, consumer-facing UI and should pose little challenge to learn. It could be a nice value-add to the tech stack of agents with reasonable marketing budgets, and a good use of time for small, tech-forward brokerages and teams with marketing staff.
Craig Rowe for Inman News
Good write up from Craig. As I’ve written about before I think the realtor.com team did a great job with Lone Wolf with the integration.
“Realtor.com®‘s Listing Toolkit, which is currently available for purchase across the country, helps agents win and sell listings, from elevating their brand to sellers and identifying matching buyers to promoting listings leveraging Realtor.com®‘s consumer audience. The integration with Cloud CMA means mutual users can add several premium report pages to their CMAs, including Realtor.com® reports with insights into matching buyers and buyer demand to showcase deeper market intelligence to prospective sellers.”
Via PR from Lone Wolf
This was one of the last things I worked on before I left Lone Wolf, and probably the most exciting.
Adding buyer demand data to Cloud CMA reports was just a no-brainer. Doing a listing presentation and ending with, “and I have 5 buyers I could contact right after this that are looking for a house just like yours” is a great way to help agents win more listings.
A couple of things to note. First I was super proud Realtor.com had chosen Cloud CMA. I was told they did a ton of research and in the end it was super obvious that Cloud CMA was the best choice to add as a partner. This is not only a testament to the product itself but all the MLS organizations that have supported Cloud CMA for so many years. Also, I was super impressed with design and development team at Realtor.com. The men and women on these teams were some of the best designers and collaborators I’ve ever worked with. Many thanks to Mohammed, Faisal and the rest of the team.
Lastly I just love the level of partnership here between these two vendors. Having been a part of the process I know that it took a little give and take, but ultimately both sides can be really proud of the work.
I remember crashing a broker meeting to give the agent who created the millionth Cloud CMA report a free iPad. Trying to fit the balloons in Frances’ car was an effort!
And we recorded this video when we surpassed 10 million reports. It’s one of my favorite videos we did at W+R.
We created this together Dan but your fingers brought it to life. Congratulations!
“Live buyer tours build on the existing functionality to turn static reports into dynamic ones—with real-time data that you and your buyers can easily read on any device. So you get a new way to show off properties, and your clients get live access to the most relevant information about their favorite listings. “
I’m really proud of the team and what they’ve acomplished with this new enhancement. Back in May of 2020 we launched Cloud CMA Live. Cloud CMA Live raised the bar for interactive digital presentations and also gave agents a new way to present remotely.
The Buyer Tour report in Cloud CMA has always been a hidden gem. With the new Live Buyer Tour we wanted to give Buyer’s agents a new tool that was mobile first. I know agents are going to love it. This new enhancement is free to all Cloud CMA subscribers and launched yesterday. Check it out and please feel free to share the quick video I made above.
What I love about eWebinar is I can give a great training session on Cloud CMA at 6 AM in the morning without being there at 6 AM in the morning.
Seriously, if you are a broker, MLS or Vendor that provides tech to your agents/members/clients you need this. Check it out = > My eWebinar Demo
If you are a broker or an MLS who provides Cloud CMA to your agents/members please share this link on your product pages = > Getting Started with Cloud CMA
“Waco Association of REALTORS® is pleased to announce that it will provide MLS-Connect and Cloud Agent Suite from Lone Wolf Technologies (“Lone Wolf”) as benefits to their 1,032 members at no additional cost. These new benefits are in addition to those already provided by Texas REALTORS® as state benefits -Transactions (zipForm Edition), zipForm Mobile, and zipLogix Digital Ink.
Waco Association of REALTORS® members now have access to a complete transaction experience with the entire Transactions (zipForm Edition) suite at their fingertips. MLS-Connect directly connects with Transactions so real estate professionals can import or push MLS listing data directly into Transactions to fill out forms quicker and easier. Now their members can start a transaction, get documents signed, track progress, and access state forms-whether they are in the office or on the go-all while providing a unified experience for their clients.”
