Where Real Estate Gets Its Dirt

W+R Studios launches Cloud Agent Suite hub


W+R Studios Launches New Product Hub

“On cloudagentsuite.com, new and existing subscribers to W+R Studios’ products can easily see what’s available in their market, try all products free of charge, view training videos and launch applications from a single place. Subscribers will have one login for all subscriptions.

“This will also better serve agents in areas where multiple products are site licensed by their MLS provider. With this new hub agents we be able sign up for all site licensed products with one entry. The best side effect of this process is that it will greatly impact adoption numbers across all W+R Studios’ products,” said Greg Robertson, co-founder, W+R Studios.

Super proud of the design team at W+R Studios, they really designed a gorgeous and functional site. W+R Studios has 4 products, developed at multiple times. So that meant four different websites. The new site does 3 things.

Number one is give the agent one place to go to find out about the products offered by W+R Studios and try them all (depending on the market) for free. Unlike most third party software vendors W+R Studios has always had a way for agents to come to the site and begin using its products without having to talk to a sales person first.

Number two is a “Launchpad” that gives agents quick and easy access to all products via one page. W+R Studios believes this will be super helpful with adoption in site license areas.

Number three is a place to learn. W+R Studios recently hired a full-time video producer. Her job is to create instructional, “how to” and “why?” videos that can be accessed from the “Learn” section of the site.

UtahRealEstate.com adds Cloud CMA as member benefit

UtahRealEstate.com to Offer Cloud CMA as an Exclusive Member Benefit

“This week, UtahRealEstate.com expanded its partner software program with a statewide exclusive offering of W+R Studios’ Cloud CMA product. Cloud CMA is a modern, high powered, and visually captivating Comparative Market Analysis platform that allows real estate professionals to create beautiful CMAs with just a few clicks. URE will be seamlessly integrating Cloud CMA into its MLS system so that members will be able to select properties from the MLS and work with those properties in the Cloud CMA software.”

Everybody’s doing it…

Cloud CMA partners with Tom Ferry

W+R Studios partners with Tom Ferry to provide the “Tom Ferry Listing Presentation Kit” to Cloud CMA subscribers

“Together, W+R Studios and Tom Ferry collaborated to come up with new content that will help real estate professionals overcome objections and win more listings. Cloud CMA’s Tom Ferry Listing Presentation Kit includes 20 new report covers that are designed to show the most common reasons why people move, 25 pages of additional report content that is Tom Ferry certified, new designer illustrations, plus Tom Ferry’s Script Book, “Dialogues for Breakthrough Conversations”.

Tom’s dedication to this industry in second to none and we are proud to work with him,” said Greg Robertson, co-founder of W+R Studios. “And this is just the beginning. We will work with Tom, his team and Cloud CMA customers to learn best practices for successful listing presentations so the kit will evolve and get better over time.”

And then this happen…

The launch of our Tom Ferry Listing Presentation Kit was a HUGE success last week in Las Vegas at the Tom Ferry Success Summit. We had a record breaking number of sign ups. Many thanks to @tomferry and @coachmarkjohnson for helping make this happen. #wearejustgettingstarted #tfsummit @cloudcma

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The Zoffer

For as long as I can remember one the most effective “call to action” in real estate has been the venerable…

“What’s My Home Worth?”

You can find this messaging on all manners of of real estate media. Some products do it better, than others. Hell, the reason we are even talking about Zillow is the “Zestimate”, which is the personification of that call to action.

But it turns out the Zestimate was really more geared towards Buyers (and voyeurs). But it’s a Sellers market. So what’s a Zillow supposed to do if it wants to drive Seller leads?

Enter, Zillow’s “Instant Offers“. Or what I’m calling a “Zoffer“. Which gives the value proposition,

“I can sell your home in one week!”

Zillow is testing this in 2 markets, Orlando and Las Vegas. And the entire industry is collectively losing its shit. Check out the comments on Inman’s post, Zillow launches ‘Instant Offers’ pilot program for homesellers, to get a taste.

I think its a ballsy move driven by a real need to generate seller leads for it Premier Agents, but also as a counter to all the hype surrounding Opendoor. Zillow wants to show Wall Street its got its sexy back.

Are they crossing the line? Are they becoming a broker, or just a matchmaker? Lots of questions.

I think its too early to tell. But I’m super curious to see if it works. And if any of those agents need a good CMA, I know where you can find one.

TouchCMA is dead

From TouchCMA’s website.

“Moxi Present (formerly TouchCMA) will no longer be offering subscriptions to individual agents.”

No comment. ????

The Evolution of MLS Technology, Front End of Choice & Cloud MLX

Awhile back I was asked to give a presentation about the “history of MLS technology”, at a MLS strategic planning session. I spent a lot of time on it and I liked what I had put together. I’ve been using parts of that presentation, and how it fits in with W+R Studios’s “front end of choice” product, Cloud MLX.

The video is about 20 minutes long. It’s not too polished, I have a few flubs, some “umms” and “ahhhs”, but overall I think the video does a good job of showing our thinking about Cloud MLX.

I would love to get any feedback you might have. Enjoy.

 

NARlando 2016

Many of you are already in Orlando, personally I don’t arrive till tomorrow afternoon. Which means I’ve got a jammed pack weekend! Here are some of things that we have going on.

W+R Studios booth!
Stop by and see our newly redesigned booth. Our booth number is 1185. No ping pong this year, but sit in on a demo and get a free t-shirt!

MLS Association Executives Session
November 4, 2016 at 1:00 p.m. (that’s this Friday)
Hyatt Regency, Windermere Ballroom Z

Brian Donnellan has asked me to moderate a panel with Mike Wurzer, Matt Cohen and Chad Curry on the future of real estate technology. We are going to geek out on future tech and what it means for real estate. (I’m just glad not to talk about Upstream)

AMP Presentation
November 5, 2016 at 1:00 p.m. (Saturday)
Katie and I will be demoing our Cloud Agent Suite (Cloud CMA, Cloud Streams and Cloud MLX) and highlighting recent integrations we’ve done with the AMP API.

ListHub Party
November 5, 2016 5PM-9PM
ICEBAR – 8967 International Drive, Orlando FL
W+R Studios is co-sponsoring the ListHub party. We will have a cool photo booth set up for attendees.

Corelogic Party
November 5, 2016 8PM-11PM
B.B. King’s Blues Club – 9101 International Dr. #2230, Orlando, FL
W+R Studios is also co-sponsoring the Corelogic party as well (what can I say, we like to party!)

Come by our Suite!
Katie and I will be in our Suite at the Rosen Centre giving private demos. We have a few slots open so reach out to Katie if you like to talk about adding the Cloud Agent Suite to your MLS or brokerage.

Other than that I’ll most likely be at the lobby bar (but you already knew that.)

Just remember, DON’T GO BIG ON THE FIRST NIGHT!

See you soon!

P.S. We are going to miss you Skinny!

A brand new day

I’m very excited to announce something we have been working on for a long time. Back in October of last year we asked Damien Huze to join our leadership team at W&R Studios as our Chief Design Officer. Design has always been an important focus with our company and Damien, who had helped us launch W&R Studios back in 2008 with our corporate identity, product logos, and the original Cloud CMA UI/UX, seemed to be at a time in his life he wanted to make a change. We, and I think the industry, will be glad he was ready for that change.

Old Cloud CMA Logo
Old Cloud CMA Logo

Damien quickly hired another designer Jesus “Jay” Cardenas whom he had collaborated in the past. First up was to bring a brand new look and feel to our logos. We told them that nothing was sacred, the look, feel, naming conventions, everything was up for grabs.

Branding surveys were sent, pencil was put to paper, stylus pressed to glass, mouse was clicked to desk. Since Damien was the very person that designed the original Cloud CMA logo I was curious what he and his team were going to come up with.

I was not disappointed. But let me let Damien tell the story….

The New Face of Our Brand

Cloud CMA Webinar – How To Use CMAs to Generate Seller Leads

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Looks like RETechnology is putting a “Techinar” about Cloud CMA. For all you MLS Providers out there the webinar is free and would be good to promote to your members and learn more about Cloud CMA and its lead generation capabilites.

“Join W&R Studios’ National Trainer and real estate speaker Ricardo Bueno and listing rockstar April Kass in a FREE webinar on Thursday, April 14th at 10:00am PST as they dive deep into everything you need to know to start generating and closing more seller leads today!

Join us as we discuss:
– How you can generate seller leads instantly straight from your Social Media, website, or blog
– How to structure the perfect CMA to win the listing (every single time)
– The tools top performers are using to close more listings

Seats are limited so make sure you register early!”

The registration link is here: https://attendee.gotowebinar.com/register/3823269484388922882?utm_source=newsletter_30444&utm_medium=email&utm_campaign=cloud-cma-promo-2

Can you beat Karl?

I’m not sure if our “Beat Karl” campaign is actually going to help us hype up our booth presence at the REALTORS EXPO & CONVENTION in San Diego this week, but we are sure having fun with the promotion. : )

We created a “walk on” video that will be played right before Karl’s ping pong matches. Enjoy, and please share!


#BEATKARL #BOOTH945 #NARANNUAL

Sponsored By MLS Reset