Where Real Estate Gets Its Dirt

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Just couldn’t help myself.

MRIS Receives RESO’s First RETS 1.8 Certification

MRIS

“The RETS 1.8 Certification verifies that MRIS complies with the open standard for accessing and exchanging real estate transaction information with other organizations supportive of the RETS 1.8 Standard. MRIS originally created a unique method of updating new listing information via RETS, which is a piece of the contribution MRIS has made to the launch of the new certification. “

To be honest I’ve stopped following a lot of what RESO is doing. Seems like they are picking up some steam now. And I believe we (W&R Studios) are going to be stepping up our involvement as well.

How did you hear about us?

When someone signs up for Cloud CMA we have wizard they walk thru, which helps them get set up (photo, logo, etc.) August of last year we added a question, “How Did You Hear About Us?” It had a drop down menu with the a few choices. Of the customers who bothered to make a selection here’s the breakdown:

Your MLS 33%
Another Agent 24%
My Broker 14%
Other 12%
Google 6%
Email 3%
RETechnology 3%
REALTOR Mag. Ad 3% – We run a small ad in the classified section
Live Event 2%

One of these stats really stood out to me….

Agent: 24%
I’ve always wanted to do a “Have a friend sign up and get a free ____” marketing campaign. I haven’t pursued this idea because I thought that agents were too competitive. This result is showing me that they do talk about tools they love.

As a SAAS (Software As A Service) company this is great news. Its kind of a “network effect”. And so far I haven’t done anything to promote agents to get their friends to sign up. So far…

How did you hear about us?

[UPDATE: I should mention these are on Direct Subscriber to Cloud CMA, meaning they are paying for Cloud CMA with a credit card, not part of a site or broker license.]

Thanks to everyone who made this happen!

We reached an important milestone at W&R Studios last month, over 100,000 subscribers to Cloud CMA.

I wanted to personally thank all of you have helped make this happen for Dan and I. Our marketing team put together this great video in celebration. If you are an MLS provider please feel free to share this with your membership. Thank you again!

ZipRealty agents now powered with Cloud CMA

ZipRealty sure are smart people…

: )

Full Press Release below:

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W&R Studios expands Cloud CMA Broker Edition footprint with nationwide ZipRealty agreement


ZipRealty now provides a customized version of Cloud CMA to all their real estate agents.

Huntington Beach, CA (July 9th, 2014) – W&R Studios, a software company, announced today the implementation of a nationwide agreement to provide all its real estate agents a customized version of Cloud CMA.

Cloud CMA is an online report generator for real estate professionals. Real estate agents using Cloud CMA have the ability to create custom comparative market analysis (CMA) reports, buyer tours, property reports and flyers.

“We have been working with ZipRealty for several months, implementing a customized version of Cloud CMA for all their agents, and the response has been great. We are very proud to work with a such a talented team of professionals,” stated Greg Robertson, co-founder of W&R Studios.

“Cloud CMA is the best CMA and Buyer Tour software out there. That’s why we provide it to all ZipRealty agents. The presentations are powerful, mobile-friendly, fully customizable, and ready in minutes. Cloud CMA has been a real difference-maker to help our agents convert more leads into clients and closed transactions!” added Van Davis, Broker Operation, Zip Realty, Inc.

“Zip Realty’s customized edition of Cloud CMA is one of the best we have ever implemented. And we look forward to working with them in the future to help their agents find more success,” concluded Mr. Robertson.

Dan Woolley and Greg Robertson are co-founders of W&R Studios and will be attending and speaking at the Inman Real Estate Conference in San Francisco July 16th to 18th. They will be featured on the session of “How to Create, Build and Launch Things People Want”.

For more information on the Cloud CMA Broker Edition please visit http://CloudCMA.com/real-estate-brokers.

About W&R Studios:
Founded in 2008, W&R Studios (http://wrstudios.com) is a privately held software company co-founded by Dan Woolley and Greg Robertson. W&R Studios focuses on creating simple yet focused web applications for the real estate industry. By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W&R Studiosʼ software applications are at the same time powerful, yet accessible to everyone. W&R Studiosʼ products include Cloud CMA (http://CloudCMA.com) and Nudge (http://getnudgeapp.com), an easy way to share real estate knowledge and stand out.

For more information please contact:
Greg Robertson

greg at wrstudios dot com

(855) 977-8834 ext. 702

The “One-Click” CMA

Another shameless plug.

Calling all real estate brokers

Our latest video from W&R Studios

W&R Studios announces one millionth Cloud CMA report published

1m cmas dr evilFunny thing about numbers, they kind of sneak up at you. We keep track of a lot of different metrics, and one of them is the number of Cloud CMA reports published. Dan noticed last month the number was approaching 1 Million, and pretty fast!

It’s a huge number and one Dan, I and everyone at W&R Studios are very proud of making happen. And I also want to thank all our MLS partners (providers and vendors) for making this happen. Obviously we wouldn’t have any success without your generosity, support and trust.

Katie and I look forward to seeing and thanking everyone personally next week at CMLS 2013.

Full Press Release below:
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Cloud CMA Hits One Million Reports Published
Award winning CMA tool plans to celebrate milestone at Council of MLS 2013 conference next week in Boise, ID.

HUNTINGTON BEACH, CA (September 19, 2013) – Web-software company, W&R Studios announced today that their flagship product, Cloud CMA, hit one million reports published and plans to celebrate at Council of MLS (CMLS) 2013 conference in Boise, ID, October 2nd – 4th.

Cloud CMA is a web-based report generating software designed for real estate professionals to easily create custom client handouts for buyers and sellers. Report sets include a comparative market analysis (CMA), buyer tour, property report, and flyers. Cloud CMA merges data from the MLS with various web sources such as WalkScore, Yelp, Panaramio and more to generate content rich reports.

“One million reports is really an amazing milestone.  When Dan [Woolley] and I first launched Cloud CMA back in 2010 I don’t think either of us imagined this kind of impact.” says Greg Robertson, co-founder of W&R Studios, the creators of Cloud CMA.

Real estate professional, Tania Urbano, of Keller Williams Realty (Mission Viejo, CA), was the Cloud CMA subscriber who published the one millionth report. To recognize this real estate agent, representatives from Cloud CMA proudly awarded her with an iPad mini at her office’s weekly team meeting.

Cloud CMA is accessible from any computer or mobile device regardless of brand. Real estate professionals can generate and automatically share a Cloud CMA report with a client by simply sending an email. Reports are stored in ‘the cloud’ and generate a shareable link to their location that agents can easily share via email, social media channels, and websites or blogs.

“We could not have achieved such a milestone without the support of our MLS partners and their memberships.” Concluded Mr. Robertson. “As the popularity of Cloud CMA increases we are sure to hit the second million published reports a lot sooner than the first.”

W&R Studios will be attending CMLS 2013 next week and plans to celebrate this milestone by offering free commemorative “One Million CMAs Can’t Be Wrong” Cloud CMA swag. All attendees of CMLS 2013 are invited to stop by the booth to participate.

About W&R Studios Founded in 2008, W&R Studios (http://wrstudios.com) is a privately held web software company co-founded by Dan Woolley and Greg Robertson. W&R Studios focuses on creating simple yet focused web applications for the real estate industry. By utilizing a “less is more” approach to software design, elegant user interfaces, and the latest in agile programming, W&R Studios’ software applications are powerful, yet accessible to everyone. W&R Studios’ products include Cloud CMA (http:// CloudCMA.com) and Nudge (http://getnudgeapp.com), an easy way to share real estate knowledge and stand out.

CoreLogic’s Matrix 6.3 adds ton of new features and Cloud CMA integration.

CRMLS just began rolling out Matrix 6.3 today. Here’s the list:

Interactive Single Line Grids
My Location
Improved Maps
Resigned Client Portal
Resend Auto Email
My Information
Simplified Print Screen
Improved Net Sheets
and, my personal favorite, One Click Access to Cloud CMA.

CRMLS has done a really great job of creating training materials and videos about the new features. They are blasted all over Twitter and their Facebook page. Very smart.

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Introducing the Cloud CMA Bookmarklet

Very excited to share a new enhancement for Cloud CMA customers and MLS providers.

The Cloud CMA Bookmarklet.

When we developed Cloud CMA we based MLS data retrieval on ad hoc queries to MLS RETS servers using MLS numbers. We also created a Cloud CMA API using this methodology. Our hope was that MLS Vendors and real estate software developers would find ways to tightly integrate Cloud CMA with their own systems. And using MLS numbers as the method for doing this was something simple and easy to understand.

The API paid off, and is still paying off. To date we have had many MLS Vendors who integrate Cloud CMA in to their products. These include the following:

flexMLS by FBS
Paragon MLS and Paragon XL MLS by LPS
Rapattoni MLS by Rapattoni
connectMLS by DynaConnections
IRES MLS
UtahRealEstate.com
Discover MLS
MLSPro by CLAW/The MLS
RMLSweb by RMLS

I’m sure I’m forgetting a few. And keep in mind each MLS Provider much give permission to the MLS Vendor to turn the integration on. But all of the MLS Vendors/Providers on the above list have done a fantastic job of integrating a quick and easy way of sending MLS numbers to Cloud CMA so we can retrieve data.

While we believe a tight integration using the Cloud CMA API is the best solution, we wanted to have a solution for MLS Vendors with a full development schedule or with MLS Systems they are not supporting as much as they used to.

Enter the Cloud CMA Bookmarklet.

Bookmarklet Closeup

What’s a bookmarklet you might ask? A bookmarklet is a bookmark that can issue commands to your browser.

We have had a lot of experiences working with the bookmarklets with our launch of Dwellicious back in 2008. So this wasn’t new to us.

The basic premise of the new Cloud CMA Bookmarklet is when a user is on the display search results of their MLS system they can simply click the Cloud CMA Bookmarklet, choose the report the type of report they want to make, and Cloud CMA instantly launches with the correct MLS numbers. It’s pretty cool.

Bookmarklet

For more information and a full video tutorial please visit http://bookmarklet.cloudcma.com

Currently the bookmarklet is specific to each MLS provider. Here’s a current list of compatible MLS providers.

MetroList Prospector (Rapattoni)
MRIS (Matrix)
CRMLS (Matrix)
Utah Real Estate (Proprietary)
NTREIS (Tempo)

But I’d be willing to bet that these might work with other MLS providers. For instance, I’d be interested in hearing if the bookmarklet works with HAR’s Tempo MLS system, or maybe with NWMLS Matrix System.

We’ve tested it on Google Chrome, Safari, Firefox and Internet Explorer X.X (Because of Tempo MLS). It also works great on an iPad.

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Our final goal will be for the bookmarklet to work with all major MLS systems. But for now we need to tailor them to each MLS Provider. If you want your MLS added (tested?) to the list please don’t hesitate to contact me at greg at wrstudios dot com

As I mentioned before we believe a tight integration using the Cloud CMA API is still the best option, but this offers a great option for those looking to implement something sooner than later.

Sponsored By MLS Reset