Where Real Estate Gets Its Dirt

MRED launches new website

Midwest Real Estate Data launches new website

MREDLLC.com’s new look is thoughtfully organized, prioritizing easy access to the MLS and providing quick links to the extensive support and services available. Visitors will also enjoy prominently displayed access to training courses and rotating spotlights on new products in MRED’s ever-increasing list of helpful offerings for its customers.

“Our customers deserve the best, and that’s what we aim to provide in every aspect of what we do,” said MRED President/CEO Rebecca Jensen. “This website redesign was truly done with agents in mind to make their daily lives easier and we couldn’t be happier with the end result.”

They did a great job with this. The top nav was way too cluttered in the past and the whole site had a early 2000s feel to it. Another thing I wanted to highlight was their logo refresh. I’ve put the old and new logo together for comparison.

I think this was incredibly well done. They already had a recognizable logo, so really no need to create something brand new. Taking away the gradient and changing to font (Gotham) gave it a more modern feel. Plus the rounded corners to the star box give a hint of an “app”. Sometimes little things can make a big difference.

About that logo…

REALTOR® Brand Evolution: Updated April 11, 2018

“Since we announced the brand evolution and logo redesign, we have received a diversity of opinions that ranged from strong support to outright disapproval. Please know how much we appreciate member input and how seriously we take your feedback.

While the issues that drove this process to evaluate and ultimately evolve the REALTOR® logo still exist, we are pausing its implementation. This extra time will allow us to further examine the enhancement of the REALTOR® brand proposition, including the logo, which means so much to you and your business.

We are a member-centric organization and this decision to postpone the brand transformation demonstrates that your national association is listening.”

Personally I think NAR made the wrong call here. And I’m not talking about the logo itself. A lot of design is subjective. Some designs grow on you over time. There are always going to be haters, ignore them. Do what you do.

The Evolution of MLS Technology, Front End of Choice & Cloud MLX

Awhile back I was asked to give a presentation about the “history of MLS technology”, at a MLS strategic planning session. I spent a lot of time on it and I liked what I had put together. I’ve been using parts of that presentation, and how it fits in with W+R Studios’s “front end of choice” product, Cloud MLX.

The video is about 20 minutes long. It’s not too polished, I have a few flubs, some “umms” and “ahhhs”, but overall I think the video does a good job of showing our thinking about Cloud MLX.

I would love to get any feedback you might have. Enjoy.

 

Restaurant UI/UX

Maybe this is something that has already happen to you, but it was new to me.

Last night at dinner the waiter came by and asked a late arrival at our table, “Sparking or flat water, sir?” The guest answered, “Sparkling, please” and the waiter removed his glass and left the table. My assumption was he was going to get his glass filled. Almost as quickly as the glass was removed it was quickly replaced by another glass by someone else on the wait staff.

I thought it was a simple mistake, another waiter thought the glass was missing from the place setting. But then we noticed that the new glass had a slight tinge of blue. While others at the table (the ones who had requested flat water) had no color.

We quickly realized that from now on any member of the restaurant staff could fill each guests glass with the right type of water without asking.

How cool is that!

Zillow’s new Consumer Housing Trends Report is pure gold

screen-shot-2016-10-18-at-8-39-04-amIf you’re like me I can’t wait to get NAR’s Survey of Buyer and Sellers and their annual Membership Profile. Swanepoel Trends Report is also a winner. All of these are huge for anyone creating products that will be used by buyers and sellers of real estate and any vendor selling to real estate agents.

But it looks like Zillow Group’s gone a couple order of magnitudes better.

Zillow Group just dropped it’s new Consumer Housing Trends Report. If you attended Inman Connect SF you got a sneak peak of some of the insights of the report by Amy Bohutinsky, COO of Zillow Group. I’ve just skimmed it but I can already tell its going to be gold for real estate vendors.

I can only imagine what this cost (in time, money and energy) to put this together. Once I get through it I’ll post what I think are some important points as it relates to designing better real estate software.

In the meantime, thanks Zillow!

Glanceability

At the recent Apple WWDC keynote they announced a few tweaks to the new watchOS 3. After a year of feedback the focus of these changes is about “glanceability”. By their definition the user had to get the information (usually coming from some sort of notification) of what they needed in about “2 seconds”. And keep in mind this information was being delivered on a display the size of a watch face.

2 seconds.

This made me think of the process we went through when designing the email listing alerts being delivered in Cloud Streams. Here’s what one looks like on a smart phone.

iphone New Streams Alert

Look and feel are important but design is also how it works. So deliverability and having a clear call to action on these types of notifications is also very important.

Now here’s a recent one from Matrix.

iphone Matrix Alert New

Is there a word for something that is the exact opposite as “glanceable”? And trust me, this is pretty on par with most MLS systems out there now. If you are running an MLS or brokerage and think your members/agent deserve better, drop Katie a line. She can help. : )

And it looks like the portals are paying attention to this glanceabilty issue as well. Trulia just recently updated the look and feel of their listing alerts.

iphone New Trulia Alert

Looks a bit familiar to my eyes, but I guess imitation is the best form of flattery. : )

But they did make an interesting design decision. If you were given the choice of having a bigger property photo, or a smaller photo of the property and a map, what would you choose?

For me? I like big property photos and I cannot lie.

Eater UI

I was poking around Eater today, looking at some restaurants in Portland for a trip I’m making next week. I really love the way they executed the UI in regard to location and restaurant.

As you scroll down on the restaurants (on the left) the map moves with you and the icon highlights. And of course if you jump click on any map icon the restaurant information jumps ahead. I’ve seen parts of this executed on other sites, but not this well.

Inspiration is everywhere.

A brand new day

I’m very excited to announce something we have been working on for a long time. Back in October of last year we asked Damien Huze to join our leadership team at W&R Studios as our Chief Design Officer. Design has always been an important focus with our company and Damien, who had helped us launch W&R Studios back in 2008 with our corporate identity, product logos, and the original Cloud CMA UI/UX, seemed to be at a time in his life he wanted to make a change. We, and I think the industry, will be glad he was ready for that change.

Old Cloud CMA Logo
Old Cloud CMA Logo

Damien quickly hired another designer Jesus “Jay” Cardenas whom he had collaborated in the past. First up was to bring a brand new look and feel to our logos. We told them that nothing was sacred, the look, feel, naming conventions, everything was up for grabs.

Branding surveys were sent, pencil was put to paper, stylus pressed to glass, mouse was clicked to desk. Since Damien was the very person that designed the original Cloud CMA logo I was curious what he and his team were going to come up with.

I was not disappointed. But let me let Damien tell the story….

The New Face of Our Brand

Upstream reveals new logo

Upstream Logo

Man, this logo is no joke!

W&R Studios adds Chief Design Officer

Really excited about this!

DAMIEN HUZE JOINS W&R STUDIOS’ LEADERSHIP TEAM AS CHIEF DESIGN OFFICER.

“HUNTINGTON BEACH, CA (October 29, 2015) – Privately held software company, W&R Studios, announced today that Damien Huze will be joining their leadership team as the Chief Design Officer. Damien has been involved with the company since 2008. He designed W&R Studios’ corporate identity as well as consulted on the UI/UX and identity of their flagship product, Cloud CMA.

Damien grew up in Paris, France. Both his parents were in creative fields. “It wasn’t until much later that I realized the impact of growing up in house where there was always a sketch being drawn, a story being written, a canvas being painted, or an object being fabricated. The trash bin full of concepts gave me awareness of the grind a designer has to go through to do valuable work.” stated Damien. Later, when he was a teenager they moved to Florida.”

Looking forward to introducing Damien to everyone in San Diego.

Sponsored By MLS Reset