Where Real Estate Gets Its Dirt

Realtor.com partners with Lone Wolf to add Cloud CMA integration to its new “Listing Toolkit”

New integration connects Realtor.com®’s Listing Toolkit and Cloud CMA by Lone Wolf.

Lone Wolf teams up with Realtor.com® to bring exclusive buyer reports to over 500,000 real estate agents

“Realtor.com®‘s Listing Toolkit, which is currently available for purchase across the country, helps agents win and sell listings, from elevating their brand to sellers and identifying matching buyers to promoting listings leveraging Realtor.com®‘s consumer audience. The integration with Cloud CMA means mutual users can add several premium report pages to their CMAs, including Realtor.com® reports with insights into matching buyers and buyer demand to showcase deeper market intelligence to prospective sellers.”

Via PR from Lone Wolf

This was one of the last things I worked on before I left Lone Wolf, and probably the most exciting.

Adding buyer demand data to Cloud CMA reports was just a no-brainer. Doing a listing presentation and ending with, “and I have 5 buyers I could contact right after this that are looking for a house just like yours” is a great way to help agents win more listings.

A couple of things to note. First I was super proud Realtor.com had chosen Cloud CMA. I was told they did a ton of research and in the end it was super obvious that Cloud CMA was the best choice to add as a partner. This is not only a testament to the product itself but all the MLS organizations that have supported Cloud CMA for so many years. Also, I was super impressed with design and development team at Realtor.com. The men and women on these teams were some of the best designers and collaborators I’ve ever worked with. Many thanks to Mohammed, Faisal and the rest of the team.

Lastly I just love the level of partnership here between these two vendors. Having been a part of the process I know that it took a little give and take, but ultimately both sides can be really proud of the work.

RIP Lorne Wallace

Lorne C. Wallace, 1962-2023

“A chartered accountant by trade, and the third generation of his family to be involved in real estate, Lorne founded Lone Wolf in 1989. Through a combination of passion, innovation, and sheer will, Lorne grew the company into the leading software provider for the residential real estate industry in North America. His vision for Lone Wolf guides us to this day.”

Lorne was a force of nature. He was an incredibly shrewd and talented businessman. Anyone who has been in this businesss long enough has a few “Lorne stories”, I have a couple myself. While our paths never crossed once W+R Studios was acquired by Lorne’s company, Lone Wolf (he had already left the business and board), I can see everyday the impact he made in people’s live. My greatest sympathies to his family and friends.

MLS PIN partners with Lone Wolf for Integrated MLS Digital Advertising Solution

In an industry-first, Lone Wolf and MLS Property Information Network (MLS PIN) partner to connect digital advertising to listings

“With this partnership, MLS PIN will integrate Boost into Pinergy’s Listings Manager and Tools page. This will allow MLS PIN’s more than 45,000 customers to create and launch digital ads to market their listings and agent profiles immediately through Boost, with their listing data channeling directly from Pinergy into the advertising solution for faster and easier ad creation.”

I’m really excited to talk about this new integration we just announced with MLS PIN. Boost is a drop-dead simple way for real estate agents to advertise their listings on top websites and social media. Major franchisors and large brokerages have been using this integration with their back-end systems for years now with great success.

MLS PIN is the first MLS organization in the country to bring this to their own MLS system Pinergy. Their members can go straight from inputting a listing right to that listing showing up branded to the agent on top websites and social media sites in just minutes. A huge thanks to MLS PIN CEO, Erminio Grasso for his vision in starting this effort and Aaron Kardell and his team for making it happen.

And last but not least Melissa Lindberg for keeping me and everyone on their toes.

See you at Midyear everyone!

New Cloud CMA enhancement (Live Buyer Tour) works with Apple CarPlay

New in Cloud CMA: Live buyer tours

“Live buyer tours build on the existing functionality to turn static reports into dynamic ones—with real-time data that you and your buyers can easily read on any device. So you get a new way to show off properties, and your clients get live access to the most relevant information about their favorite listings. “

I’m really proud of the team and what they’ve acomplished with this new enhancement. Back in May of 2020 we launched Cloud CMA Live. Cloud CMA Live raised the bar for interactive digital presentations and also gave agents a new way to present remotely.

The Buyer Tour report in Cloud CMA has always been a hidden gem. With the new Live Buyer Tour we wanted to give Buyer’s agents a new tool that was mobile first. I know agents are going to love it. This new enhancement is free to all Cloud CMA subscribers and launched yesterday. Check it out and please feel free to share the quick video I made above.

Not being there

What I love about eWebinar is I can give a great training session on Cloud CMA at 6 AM in the morning without being there at 6 AM in the morning.

Seriously, if you are a broker, MLS or Vendor that provides tech to your agents/members/clients you need this. Check it out = > My eWebinar Demo

If you are a broker or an MLS who provides Cloud CMA to your agents/members please share this link on your product pages = > Getting Started with Cloud CMA

Omni MLS partners with Lone Wolf to bring transaction management solutions to Latin America

Latin America’s Omni MLS partners with Lone Wolf to provide a complete transaction suite as a member benefit

“Omni Multiple Listing Service (“Omni MLS”) is pleased to announce that it will provide Lone Wolf Transactions (zipForm Edition) (“Transactions”) and MLS-Connect® from Lone Wolf Technologies (“Lone Wolf”) as benefits to their over 4,000 members. Omni MLS members will now have access to a complete real estate transaction experience that features specific Omni MLS forms to help standardize contracts both within Omni MLS and throughout the region—potentially reaching nearly 1.2 million real estate professionals.”

Love being a small part of these ground breaking deals. Major kudos to Jessica Richardson of Lone Wolf and Ross Buck of Omni MLS for their persistence of getting this to market! ¡Felicidades!

NMAR puts brakes on SkySlope Launch

NMAR Pauses SkySlope Launch

“At this time, the NMAR Executive Committee has made the decision to pause the transition to SkySlope as the state’s Form Provider. There is a misalignment between member needs and SkySlopes’ Forms Platform and until that can be resolved, the decision to postpone the launch date was made. For now, NMAR will continue to offer Instanet/Transaction Desk as its membership benefit Forms Provider. “

🫣

MRED adds Lone Wolf’s MLS-Connect for zipForm users

Partnership introduces MLS-Connect® for automated data entry in subscribers’ transactions management systems

With MLS-Connect, subscribers can enter a listing ID into Transactions and watch as MLS information populates directly into transaction documents. This gives subscribers the means to quickly and accurately fill out forms while avoiding manual data entry and costly errors.

“We are pleased to introduce MLS-Connect to our subscribers,” stated Rebecca Jensen, MRED President and CEO. “Modern real estate is a fast-paced industry and it’s our mission to help our subscribers perform at the highest possible level. Introducing an innovative solution like MLS-Connect means they can do that.”

Great time saver for agents and brokers.

MRED adds zipForm integration to connectMLS

Transactions, MLS-Connect added as connectMLS integrations

“MLS-Connect automatically fills out your forms, saving you the hassle of manually entering all your listing details. This alleviates data entry errors and saves time during the transaction creation process. You can also easily import or push data from your MLS listings into Transactions (zipForm Edition) to fill out forms faster than ever.”

Happy to see this integration happen. Big shout out to Jessica Richardson at Lone Wolf for helping make this happen.

Alaska MLS launches TransactionDesk and Authentisign as a new member benefit

Alaska MLS partners with Lone Wolf Technologies to deliver complete transaction suite to members

“AKMLS members will now have access to a complete transaction management solution as a free member benefit, integrated with the AKMLS system to populate, sign, and complete all forms necessary for their real estate deals. 

We’re thrilled to partner with Lone Wolf to bring these solutions to our members,” said Michael Smith, Chief Executive Officer of AKMLS. “Real estate has become increasingly digital, and for years, we have championed the use of technology in the industry. By providing our members with a user- and consumer-friendly way to complete home sales digitally, we’re helping them showcase their expertise in the market.” 

With the new enhancements to Authentisign and increased functionality and integration points with TransactionDesk AKMLS members are going to love this solution.

Sponsored By MLS Reset