Two years ago, NAR policy was updated to give brokers and agents attribution rights, meaning they get to decide how they appear in listings.
But Homes.com employs a ‘your listing, your lead’ model, displaying the listing agent’s contact information.
So, does this comply with NAR’s attribution policy? And what else do we need to think about as companies like Zillow and Homes.com switch to IDX?
On this episode of Listing Bits, Michael Wurzer, CEO of real estate software company FBS, Greg Fischer, Owner of indie brokerage West + Main, and Andy Woolley, VP of Industry Development at Homes.com, join us to consider how ‘your listing, your lead’ jives with NAR’s IDX attribution policy.
Andy explains how ‘your listing, your lead’ differs from the referral model used on other sites, and Greg asks what is changing at Homes.com now that it’s a participant in the MLS.
Listen in for Michael’s insight on the repercussions on policy that comes with mixing different use cases for data feeds and find out why it’s important for MLSs to develop a standard way for national portals like Homes.com to license data.
What’s Discussed:
How NAR IDX policy changed to give brokers and agents attribution rights
Whether Homes.com’s ‘your listing, your lead’ model complies with NAR’s attribution policy
Why most brokers aren’t using the ‘attribution source’ field in RESO’s data dictionary
Homes.com’s decision to display the listing agent’s contact information
Why Homes.com made the switch from its original MLS feeds to IDX
What is changing at Homes.com now that it’s a participant in the MLS vs. a media publisher
The potential repercussions on policy that come with mixing use cases for data feeds
What differentiates Homes.com’s ‘your listing, your lead’ from the referral model used on other sites
How Homes.com allows buyer’s agents to protect their relationships on the site
How showing a listing agent on a lead placard compares to seeing their name on a yard sign
The challenge Homes.com faces when it comes to agent responsiveness
Why it’s crucial for MLSs to create a standard way for national portals to license data
Connect with Michael Wurzer:
Connect with Greg Fischer:
Connect with Andy Woolley:
Resources:
Greg’s Twitter Thread on Your Listing, Your Lead
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