Where Real Estate Gets Its Dirt

Trulia goes polyamorous

polyamoryI love this move by Truila. Instead of just pretending that their competitors don’t exist (a move I see being played out everyday) they are give their customers an advantage for using both.

Market Leader Open Platform Now Accepts Leads From More Than 8 National Sources

“Market Leader Professional and Business Suite feature Smart Lead Technology, which is designed to help agents generate, engage and manage all of their leads. Site Stream is just one part of Smart Lead Technology, and its enhancements are making it easier for agents to receive all of their Trulia leads in the Market Leader CRM, enabling agents to quickly and intelligently engage and convert more of them into clients.”

In a nutshell their Market Leader CRM can accept leads from multiple sources including Zillow and Realtor.com. I’m not aware that the other guys do this (yet). And its unclear how tightly integrated this technology might be. For instance does it just accept email leads and parse them or is there something more going on?

The ground is shifting below us.

24-Science-NZealand_486271eI was thinking how fitting that NAR’s conference and expo is being held in San Francisco this week. Not only a hub for technology and innovation but San Francisco is a place where the ground literally shakes from time to time. And things in real estate are getting shaken up.

The combined market cap of Zillow and Trulia is about 3 billion dollars.

The Really Alliance has all but declared war on MLS providers (or not).

A few MLS providers have stopped syndicating listing thru ListHub (more on the way?).

and nobody likes their MLS system (who knew??).

Is there anything solid that we can hold on to? What’s a poor vendor or MLS provider to do in such a unbalanced world? What’s the “new normal”?

I don’t have the answers but, I’m optimistic about the future, and San Francisco is as good a place to start to look for answers as anywhere. My search begins tomorrow. See you there.

Looking for a new gig? Trulia is hiring!

This was just posted. Sounds like the perfect gig for a typical Vendor Alley reader.

Senior Product Manager Data Operations – Trulia

“You will be responsible for guiding a cross-functional team towards a common goal of acquiring listings to increase data coverage and accuracy on Trulias website and mobile apps. Youll be partnering with Trulias sales and business development teams to work collaboratively with brokers, franchises, MLSs and other listings providers. You will also work internally with Engineering, Legal, Sales, Customer Support, and Finance. Your efforts will have significant positive impact on a critical initiative for the company. Leading the development of Trulias broker, franchise, and MLS products as the real estate industry rebuilds, is a once in a lifetime opportunity ” shape the future of real estate by being a part of Trulia as it leads the industry in transforming the real estate experience for consumers.”

Sponsored By MLS Reset