Where Real Estate Gets Its Dirt

CubiCasa

I wanted to give a quick shoutout to our January sponsor, CubiCasa. I’ve been following this company for many years and am continually impressed by the impact they’re making in the industry.

As many of you know, I’ve been advocating for floor plans to be mandatory on all MLS listings for quite some time. Well, it turns out CubiCasa’s mission aligns perfectly: every listing needs a floor plan!

I know this might sound ambitious, but I truly believe we have a real shot at making this happen. CubiCasa has developed an app that makes creating floor plans and interactive virtual tours incredibly simple. You can scan a home in just 5 minutes using the smartphone already in your pocket—no training, no complicated steps.

In fact, back in 2020, I asked my son to create a floor plan of our house using the app, and it was phenomenally easy to use—even way back then, before AI had advanced as much as it has today.

CubiCasa recently launched the CubiCasa MLS Partnership Program, which now includes over 90 MLSs. Best of all, there’s no cost for an MLS to join. MLS subscribers gain access to free product versions, special discounts and features, and CubiCasa’s active directory of Real Estate Photographers.

Click the link above to learn more about this fantastic program. A big thanks again to CubiCasa for sponsoring this month of Vendor Alley!

Going to Inman Connect NYC? Have you heard about The Real Estate Exchange?

Just wanted to pass along that the Intercontinental Exchanges (ICE) is hosting an exclusive event at the New York Stock Exchange (NYSE) for the real estate industry’s top movers and shakers (MLS leaders, brokers and technology leaders).  

They’ll discuss the state of the real estate industry with CNBC contributor Andy Walden, and highlight the latest technology, data and analytics solutions that serve to fast-track deals and minimize friction during the real estate transaction. They’ll also examine how technology, data and analytics can support the needs of the real estate industry tomorrow. Following the event attendees will enjoy a signature cocktail reception in the revered halls of the NYSE. If you’re interested in attending

 REGISTER HERE. Space is extremely limited so RSVP soon to reserve your spot.

Where: The New York Stock Exchange | 11 Wall St. 

When: January 21, 2025 | 3:00PM 

RSVP: REGISTER HERE

See you there!

CRMLS starts 2025 with new vision

California Regional MLS Redefines Its Value and Helps Agents Best Articulate Theirs in New Campaign

“Following the commission lawsuits of 2024, the industry has been in a state of upheaval, leading to anxiety and uncertainty among many real estate professionals. CRMLS has recognized the need to help those unsure of how to articulate their value better express what they can offer their clients. With the philosophy that the situation for real estate professionals is “different, not difficult,” CRMLS has outlined its major tenets and how they each assist CRMLS users with their day-to-day and long-term business goals.”

There is a vacuum out there. With organized real estate under scrutiny in the press and on social media, organizations like CRMLS must let their customers know they understand the challenges ahead. As an industry, our leaders need to communicate that while one chapter has closed, a new one is beginning.

If you’re not doing that, you need to start. We must rise above the funk these lawsuits have left us in and take control of the narrative. The question is: who will fill that vacuum?

MLS Reset Conference Update!

Merry Christmas!

From Cole, Jenn, Greg, Hope and Toby

The Vendor Alley Top 3 Most Impactful People in Real Estate

I’ve shied away from doing lists in the past. Once, I even created an “Anyone But Bob Hale Awards,” since Bob has won just about every award imaginable. But in the end, I gave the award to Bob anyway.

Another reason I’ve avoided lists is that many feel pay-to-play or come with certain agendas. I get that this is the nature of these lists—and to be honest, I’ve been included on a few myself. Lastly, they’re often just too long: The Top 100, The Top 200, etc.

But as we close out a truly crazy chapter in organized real estate, I couldn’t resist putting together a list of my own. I’m not sure if I’ll do this every year, but this year I wanted to highlight a few people who genuinely deserve recognition. To keep things manageable, I’ve narrowed it down to three. Here they are, in no particular order:

James Dwiggins. I’ve worked with James over the years. His company, NextHome, was a major customer of W+R Studios and one of the first to embrace custom themes for Cloud CMA. Over the past year, however, James has stepped up as a leader, educating the industry on the NAR Settlement, advocating for best practices, and sparking important conversations through his excellent Real Estate Insiders Unfiltered Podcast, which he co-hosts with the wonderful Keith Robinson. He’s also a frequent and impactful speaker at industry events.

On top of all that, James is a family man, married with a young daughter, yet he has devoted so much of his personal time to this industry. And, as if that wasn’t enough, he’s also been busy launching an exciting new startup, Rayse. My hat’s off to you, James—thank you for all you’ve done this year to keep the industry we love moving forward.

Leo Pareja. Leo first came onto my radar as one of the co-founders of Remine. Longtime readers of Vendor Alley might remember that I was highly critical of some of Remine’s business practices and leadership. Their dirty laundry was aired in outlets like Inman News. However, I always heard that Leo was different, and that he had distanced himself from some of the other founders during those turbulent times..

Leo is different. Glenn Sanford deserves credit for appointing Leo as CEO of eXp Realty, where his leadership has been exceptional. His work on consumer-friendly forms prompted much of the industry to take a second look at their own practices. And now, his stance on CCP (Clear Cooperation Policy) continues to impress.

What’s more, it’s refreshing to hear someone running a public company who speaks plainly, cutting through the corporate jargon. Thank you, Leo, for leading by example and pushing the industry forward.

Ed Zorn. Over the past couple of years, it seems like there wasn’t an event I attended where Ed Zorn wasn’t speaking. The same goes for podcasts—he even appeared on Industry Relations with Rob Hahn and me a few times.

During this time, Ed became the industry’s “great explainer.” No one did more to break down the complexities of the NAR Settlement and its implications than Ed. But he didn’t stop at explaining—Ed and CRMLS proposed thoughtful solutions to help guide the industry through turbulent times.

Like James and Leo, Ed has devoted a significant amount of his personal time to helping the industry navigate these challenges. Thank you, Ed, for being a steady voice of reason and a source of actionable ideas during this transformative period.

I don’t have a fancy trophy to hand out, or a magazine to put your faces on, but you all have my thanks for doing what’s right.

Washington Post writes about CCP and “secretive off-market listings”

Real estate battle over secretive off-market listings heats up

“When prospective home buyers come up empty-handed, seeing a “sold” sign on an ideal home that never showed up during their search rubs salt into the wound.


What’s frustrating to so many is these nonpublic sales, often known as off-market listings, shortcut the transparency that’s meant to inform the buying and selling process: Every home that’s listed by a real estate agent and marketed to the public is supposed to be visible through one of the hundreds of databases known as Multiple Listing Services (MLS).

Now, an internal battle is heating up between real estate brokerages over off-market listings — just as the dust is starting to settle on commission rule changes triggered by lawsuits against brokerages and the National Association of Realtors (NAR).”

Pretty balanced article about the issues surrounding CCP. This kind of headline is exactly what Brian Boreo warned about in his talk at CMLS in Seattle a couple months ago. Does the industry really need the messaging of real estate agents supporting “secretive off-market listings?” right now? I don’t think so.

I took at look at the comments on the article. While most of the comments were trashing The Washington Posts new commenting software, the AI summary did conclude…

“Concerns include the potential for discrimination, the manipulation of property prices by flippers, and the lack of transparency in pocket listings, which may benefit agents over sellers. Some suggest reverting to traditional methods or eliminating agents altogether.”

So there you have it Robert Reffkin, based on this summary many people would rather have no agents at all if the transparency the MLS provides goes away. Your move Compass.

Industry Relations Podcast: Choking on NAR’s Kielbasa

In this episode of Industry Relations, Rob and Greg tackle the latest controversies surrounding NAR  and the recent investigative article from The New York Times. They debate the role of lobbying, explore accusations of corruption and financial mismanagement, and reflect on the broader challenges facing NAR’s leadership and reputation.

Key Takeaways

• NAR and Lobbying Controversy: Discussion on how NAR funnels money to political groups through entities like the American Property Owners Alliance (APOA).

• The “Woke vs. Conservative” Debate: Examining NAR’s conflicting image as both progressive and a supporter of conservative causes.

• Transparency Issues: Why NAR’s approach to handling controversies feels “astroturfy” and the need for more open dialogue with members.

• Organizing Homeowners: The untapped potential of grassroots homeowner advocacy and how it could reshape lobbying strategies.

• PR Missteps: Criticism of NAR’s traditional PR playbook and a call for leadership to adopt more authentic communication strategies.

Watch Us on YouTube

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Our Sponsors:

CoreLogic

Notorious VIP

The Giant Steps Job Board

Production and Editing Services by Sunbound Studios

Gingerbread house contest

VIDEO

A bit of holiday fun from one of my favorite YouTubers.

Looking for a new gig?

CEO – Large Regional Multiple Listing Service

“The Chief Executive Officer (CEO) of a NTREIS is responsible for the overall strategic leadership, operational management, and financial success of the organization. This individual will work collaboratively with the MLS Board of Directors, association shareholders, and other stakeholders to advance the organization’s mission, ensure financial sustainability, and deliver innovative and value-driven services to its subscribers.”

The find out about this job or post a job, please visit the Giant Steps Job Board.

Sponsored By Cubi Casa