The fun starts tomorrow at 10AM PT!
Link to register: https://us06web.zoom.us/…/631…/WN_0fjU4EmFR8C6nfrv1swi3A
Don’t forget!
Listing Bits Episode 83: Revolutionizing Member Engagement for MLSs + Associations – with Nick Gough of NoteRouter
MLSs and associations face an issue Nick Gough refers to as RDR, an acronym for REALTORS don’t read.
So, what can these organizations do to communicate more effectively with the members they serve?
Nick is Founder and CEO at NoteRouter, the all-in-one email and texting platform designed to help organized real estate achieve record-high member engagement.
On this episode of Listing Bits, Nick shares his experience in leadership of associations and MLSs, explaining how it drove him to build NoteRouter.
Nick describes how NoteRouter helps users write content that connects with REALTORS individually and discusses why the presentation of your message matters as much as the value you provide.
Listen in for Nick’s insight on leveraging influencer marketing to reach more REALTORS and learn how to humanize your outreach by focusing on the real pains your members face.
What’s Discussed:
Why Nick dropped out of college and became a real estate agent at 18
Nick’s experience in leadership of associations and MLSs and how it drove him to build NoteRouter
How NoteRouter solves the problem of member engagement
Using email and text outreach to help associations and MLSs connect with the people they serve
How NoteRouter helps users write content that connects with REALTORS individually
Why presentation matters just as much as the value you provide
NoteRouter’s expertise in outbound communication through email service and telecom providers
Why NoteRouter is designed around the principle of permission-based marketing
Why it’s crucial for MLSs and associations to learn influencer marketing
The relationship between email open rates and subject lines
The benefit of humanizing your outreach and focusing on real pains members face
How the latest MLS outage impacted Nick and the team at NoteRouter
Connect with Nick Gough:
Email nick@noterouter.com
Resources:
The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell
Our Sponsor:
Trestle™ from CoreLogic® [Sponsor]
My thanks again to CoreLogic for sponsoring Vendor Alley this month.
Trestle™ from CoreLogic® provides everything you need to manage the licensing and distribution of listing and property data. Trestle is purpose-built to serve the needs of all kinds of data consumers, from small brokers and local partners to the largest technology vendors and national aggregators.
If you want to find out more, CoreLogic has put together this resourceful website, including a quick video on how you can subscribe to Trestle.
State of the housing market: Glenn Kelman and Spencer Rascoff
GFK and Spencer? Yup, I’m in. Click here to register => Virtual Panel Registration: State of the Housing Market
Industry Relations Podcast: Blueprint Conference 2023 Recap
On this episode of Industry Relations, Rob and Greg give a recap of the Blueprint conference in Las Vegas. What did they think? Hear why Rob wanted a bit more from the proptech sector and get an insider look at Greg’s first time attending the conference.
Watch us on YouTube!
Connect with Rob and Greg:
Our Sponsors:
This podcast is produced by Two Brothers Creative 2023.
MLS-Touch reaches “Mobile Milestone”
MLS-Touch by CoreLogic Hits One Million Agent “Mobile Milestone”
“The demand for MLS-Touch from multiple listing organizations and Associations across the US and Canada has been tremendous,” said Charles Drouin, Senior Product Leader at CoreLogic. “We are seeing rapid adoption and usage, with MLS-Touch disrupting the leaderboard and becoming the preferred mobile app used by real estate agents today,” he added.”
CoreLogic
Bravo. I have to say CoreLogic’s acquisition of Prospects Software was super smart. Add to that the timing of CoStar’s acquisition of Homesnap (and their failure to resign the BPP) along with a well executed sales strategy and you get these results. Big congrats to Charles, Kevin and the rest of the team.
Lone Wolf execs recognized in latest HousingWire Insiders list
NORCAL MLS Alliance rallies and MetroList hires Industry Relations rep
“In a collaborative display of support, the NORCAL MLS Alliance (www.norcalmlsalliance.com), comprising seven prominent MLSs in Northern California, rallied together to support one another in the wake of a recent cyber-attack that disrupted services provided by a leading MLS software provider.”
NORCAL MLS Alliance PR
MetroList® Welcomes John Hughes as Vice President of Industry Relations.
“John’s industry leadership extends beyond the brokerage realm. An active participant in local and state real estate industry associations, he is the current President of California Real Estate Brokers, Inc., MetroList’s largest shareholder. He brings over a decade of experience as a director and committee leader for the California Association of Realtors®. Locally, he has served the Placer County Association of Realtors® as President, mediator, and professional standards steward.”
MetroList
Welcome John!
Space Coast Adds Relevate’s SSO and Communication Center
Space Coast Association of REALTORS® launches Relevate SSO and Communication Center
“Ensuring an organization’s entire value proposition is front-and-center with every member log in, Relevate’s SSO Dashboard highlights all the tools provided by the association or MLS along with key benefits such as education, events, affinity programs, governance, and more. It is a powerful companion to Relevate AMS and Relevate for MLS that handles identity management, collects actionable usage data to guide management decisions, and sends targeted communications to drive user engagement.”
Mike Price at Relevate
The AMS, SSO, member communication space is going to heat up fast. I’m hearing about multiple solutions out there. This is going to drive innovation and be great for MLS organizations and their members.
Bill Hurley presents 2,851 Miles
Do yourself a favor an watch this presentation given at the ALL-IN Summit by noted Venture Capitalist Bill Gurley. It only about 35 mins and worth the watch.
What lesson can we learn in our industry from the phrase, “regulation is the friend of the incumbent”?
