Where Real Estate Gets Its Dirt

Flowing

Adam Neumann

Investing in Flow

“Our nation has a housing crisis.

The demographic trends driving America’s housing market are impossible to ignore: our country is creating households faster than we’re building houses. Structural shortages in available homes for sale push housing prices higher, while young people are staying single for longer and increasingly concentrating in highly desirable urban centers. These factors put enormous pressure on rents in the nation’s most dynamic cities, starkly revealing the troubling realities of both sides of the housing market’s two historical models.”

Marc Andreessen – A16z

I love this industry. It just never stops giving. In this case, Adam Neumann, the founder of WeWork has decided to turn his attention to residential real estate. It’s called Flow. Plus A16z, basically the Catholic Church of venture capitalists, have written their largest individual check in a round of funding to the company 🤯. This puts Flow’s valuation somewhere north of 1 billion dollars. And Marc Andreessen is going to sit on their board. Oy vey!

When I first read about this I just rolled my eyes. Is Adam Neumann some sort of hypnotist? The rise and fall of WeWork is legendary. My wife and I watched the AppleTV movie, WeCrashed, and loved it (now my wife sometimes tells me “You are a Supernova”.). But I can’t shake this story out of my mind. Details are sparse, but I love this part…

“The first model is: you own a home you call your own, typically with a multi-decade mortgage, near your current employer. IF you can find a house, as these locations often aren’t building new housing. IF you can afford that house, as housing prices in many such places have skyrocketed. And even then, you’re now stuck — you can’t move, even if your economic opportunity or life path wants to take you somewhere else.

The second model: you rent an apartment, but: it’s a soulless experience; do you even meet your neighbors, much less have any friends in your complex? Does it feel like home, or just a place to sleep? Are you proud to bring friends and family to visit, or hesitant? And you can pay rent for decades and still own zero equity — nothing. There’s a reason the federal government started subsidizing home mortgages: someone who is bought in to where he lives cares more about where he lives. Without this, apartments don’t generate any bond between person and place and without community, no bond between person to person.

Marc Andreessen – A16z

Those of you who are regular readers and listeners to my podcast will recognize this is a subject I’ve been talking about for years. We need more ways for people to have ownership of where they live.

I’m sold. My thought is this is a new concept of living. Beautifully designed homes/apts which lean more towards more communal living, where you have co-ownership and can move from one Flow neighborhood to another. Think Divvy Homes /Zeus Living / Curbio / Pacaso.

And I can’t wait to find out more.

Looking for a new gig?

CEO – New Orleans Metropolitan Association of REALTORS®

“The New Orleans Metropolitan Association of REALTORS® is looking for a dynamic, visionary leader as their new Chief Executive Officer. This ideal candidate is a high performing, proactive leader who can implement innovative ideas and manage change effectively. Candidates should have a track record of team building, collaboration and the ability to interact with a wide variety of individuals. This position requires a broad understanding of how to work with a volunteer board of directors and officers who change annually as well as the nuances of working with and without direction and making things happen. This is a great opportunity for someone to revitalize this 6,500+-member association.”

The find out about this job or post a job, please visit the Vendor Alley Job Board.

1000watt announces promotions

Some 1000watt news

“Bigger I don’t care so much about. Better is everything.

Sometimes those things go together, sometimes they don’t. But if you’re not getting better at your thing, what the hell are you doing?

At 1000watt, we are better at what we do than we were last year. We are far better at what we do than we were five years ago. I love that.

Great people make that happen. 1000watt is not just the Brian and Marc show. We are a team of 14 pros who produce amazing creative and strategic work for our clients.”

The real estate industry is a better place due to Brian, Marc and the rest of the team at 1000watt. Congrats to Natasha Jones on her promotion to President, Patrick Sanders on his promotion to Chief Creative Officier and last, but not least the wonderful Jessica Swesey on her promotion to Chief Content Strategist.

CubiCasa to offer free floorplan option

CubiCasa Announces New Free Product Designed to Make Floor Plans Standard in U.S.

“Despite significant consumer demand for floor plans, they’re still a niche product in our country,” said Jeff Allen, President of CubiCasa. “In other real estate markets around the world, floor plans are quite common, and we think it’s time the U.S. caught up. With our recent technology advancements, we’re now in a position to make our product more accessible than it’s ever been. By offering a free version of our mobile scanning technology in the U.S., we’re helping potential buyers make more informed decisions, while empowering agents and sellers to market their properties more effectively, and supporting a modern valuation process for both appraisers and lenders. We envision a future where every property in America has a floor plan.”

Every listing in the country should have a floor plan. One of the major issues I heard of making this happen is cost. CubiCasa (which also powers FBS’ FlōPlan) is leveraging tech to make floor plans more affordable and in some cases free. I (and my son) have used CubiCasa and found it super easy. I’m a little skeptical about Zillow’s recent “Zillow 2.0 Surfing” announcement but understand where they are coming from.

I recently interviewed CubiCasa’s CEO, Jeff Allen on my Listing Bits podcast, which you can listen to on your favorite podcast player or click here. We discuss in detail the origin of this platform and the challenges ahead.

Looking for a new gig?

Business Development Director -CubiCasa

“You’re passionate about real estate, MLSs, data, and organized real estate. You have a network of friends in the real estate industry who you like talking to, and like talking to you. You love coming up with creative solutions to product and customer growth. You love building deep relationships with internal and external partners built on trust and collaboration. Talking to people about new ideas energizes you. Making presentation decks that convey key ideas with simplicity and clarity gives you goosebumps. You know that driving for revenue growth is about more than being an “idea person” – it’s about sweating the details, following through on promises, and having gumption in your gut. You think of roadblocks as opportunities.”

The find out about this job or post a job, please visit the Vendor Alley Job Board.

Looking for a new gig?

Director of Marketing – SentriLock

“As the Marketing Director for SentriLock, you contribute to the organization’s long-term growth and success by managing, leading, and developing department staff, and overseeing the development and implementation of the corporate marketing strategy.”

The find out about this job or post a job, please visit the Vendor Alley Job Board.

Strange bedfellows

Zillow and Opendoor team up to provide cash offers to consumers

“Opendoor offers will be available on Zillow, and customers will be able to use the service as a standalone offering or package it with other Zillow home shopping services such as financing, closing and agent selection,” the statement adds. “Additionally, Zillow customers will be able to work with a licensed Zillow advisor who will serve as a helpful guide in understanding these options.”

Got back from Inman Connect Las Vegas and my head is still spinning. And it’s not because of the Tanqueray and Tonics.

Back in the day I was skeptical when the rumors were being floated that Zillow was buying Trulia (they were fierce rivals) and now this news. Rich Barton, Zillow’s co-founder, and current CEO once called Opendoor an “existential threat” to Zillow, and then proceed to get into the iBuying business with Zillow Offers. Then Zillow promptly exited the iBuying business, and now less than a year later has partnered with Opendoor to handle iBuying for the portal.

“Strong opinions, loosely held”?

Opendoor settles with FTC for $62M over claims of “false advertising”

FTC Takes Action to Stop Online Home Buying Firm Opendoor Labs, Inc. from Cheating Potential Sellers with Misleading Claims about its Home-Buying Service

“Opendoor’s marketing materials included charts comparing their consumers’ net proceeds from selling to Opendoor versus on the market. Those charts almost always showed that consumers would make thousands of dollars more by selling to Opendoor. In fact, the complaint states, the vast majority of consumers who sold to Opendoor actually lost thousands of dollars compared with selling on the traditional market, because the company’s offers have been below market value on average and its costs have been higher than what consumers typically pay when using a traditional realtor”

So wait, the FTC now wants everyone to use a REALTOR? #PlotTwist

Opendoor responds

“While we strongly disagree with the FTC’s allegations, our decision to settle with the Commission will allow us to resolve the matter and focus on helping consumers buy, sell and move with simplicity, certainty and speed.

Importantly, the allegations raised by the FTC are related to activity that occurred between 2017 and 2019 and target marketing messages the company modified years ago. We are pleased to put this matter behind us and look forward to continuing to provide consumers with a modern real estate experience.”

Not a good look for Opendoor and the timing is terrible, being the week of Inman Connect in Las Vegas. And the fine? Settling a case like this is not unusual, remember when Zillow settled with Move for $130M? There are some hills you don’t want to die on, sometimes it’s just a math exercise.

But, the whole thing is a bit of a head-scratcher to me.

First, Opendoor’s value proposition has always been all about “certainty and convenience”, not you get more money if you sell to Opendoor. In fact, the whole industry narrative around Opendoor (especially in the 2017-2019 time frame) was that iBuyers (including Opendoor) had “low-ball” offers. I mean take a look at Opendoor’s homepage in mid-2017, there is absolutely nothing about how you’ll “make more money” selling to them. Just words like “simple” and “smooth”.

Meanwhile Wall Street has always classified iBuyers as “flippers”. The very definition of a “flipper” is to buy low and sell high, right?

Joe Rand had a funny take on Twitter on all this

My takeaway is that maybe some aggressive sales tactics got out of control. While this will be fodder for the lobby bar crowd (including me) at ICLV I think Opendoor will take the hit and move on.

iBuying and Opendoor are here to stay.

Redfin hires new Industry Relations rep, Joe Rath

Meet Redfin’s Head of Industry Relations

“Joe comes from a real estate family and understands the day-to-day challenges that brokers and agents face and the complicated dynamics of this industry,” said Jason Aleem, Redfin’s senior vice president of real estate sales. “He’s a clear communicator, effective relationship builder and strategic leader who will be a strong advocate for policies that improve the agent experience and help us all better serve our clients.”

Welcome to the jungle Joe!

New “homeowner portal”, Milestones, gets $10.3M in Series A funding.

3 years in hibernation, Milestones emerges with $10M in funding

From Inman News…

“Updater, itself enriched after pocketing $60 million in financing at the end of 2021, was the primary source of funds for Milestones.

Other groups participated in the fundraising namely Second Century Ventures(the strategic investment arm of the National Association of Realtors), Peerage Capital, McLaughlin Ventures, WAV Group Ventures, T3 Partners and Sellers Shield.”

Cap tables are getting super interesting.

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