Where Real Estate Gets Its Dirt

Industry Relations Episode 47: 3 Predictions for the Future of Real Estate – with Errol Samuelson

The Coronavirus forced many of us to work from home, leveraging technology to do our jobs remotely. Not only has this made us more comfortable with digital tools, it has us rethinking the need to commute to our offices on a daily basis. So, what do these changes mean for the real estate industry? 

On this episode, Errol Samuelson, Chief Industry Development Officer at Zillow, joins Rob and Greg to share his top predictions around the post-pandemic future of real estate. He explores how commercial real estate is likely to change in light of COVID-19 and speaks to the potential to make transactions 100% digital moving forward.

Errol weighs in on how different geographies experienced the pandemic in different ways and how he thinks about the crisis’ potential long-term psychological impact. Listen in as Errol shares Zillow’s most recent stats on the changing consumer preferences for homes and learn how our growing comfort with virtualization will impact the way brokers and agents do business in the future.

What’s Discussed: 

Errol’s top predictions re: the post-pandemic future of real estate

How commercial real estate will change in light of COVID-19

The potential to make real estate transactions 100% digital

The accelerated consumer use of digital tools in the home search process

How Errol thinks about the possibility of virtual appraisals 

How virtualization is likely to impact brokers and agents

Zillow’s stats on how working from home is shifting consumer preferences

How cities may look different in a post-pandemic world

The possibility for COVID-19 to have a long-term psychological impact

How different geographies experienced the pandemic in different ways

What sci-fi technology is likely to change real estate in the near future

How Zoom is driving changes in the way we communicate

Connect with Errol:

Errol on Zillow

@ErrolSamuelson

Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Resources:

Dotloop’s 8 Predictions About the Post-Pandemic Future of Real Estate

The New York Times Article on Working from Home

CMLS Events

Books by Nassim Nicholas Taleb

The Atlantic Piece on the ‘Patchwork Pandemic’

Glenn Kelman’s Diary of a Pandemic Part 1

Glenn Kelman’s Diary of a Pandemic Part 2

Glenn Kelman’s Diary of a Pandemic Part 3

Cloud CMA Live

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Industry Relations Episode 42: The Incumbent Wars Have Begun!

What does organized real estate look like in 2030? Who is winning? 

Incumbent brokerages are betting on the recruit-and-retain model that has worked for the last several decades, doubling down on the agent’s sphere as their primary source of leads. Disruptors are betting on a world where the agent matters less than the brand itself, where realtors are only responsible for service delivery and leads are generated entirely through the institution’s online platform. Who is your money on?

In this episode of Industry Relations, Rob and Greg are discussing the themes that came up at Inman’s CEO Connect and the confidence incumbent brokerages have in their ability to outlast market disruptors. They cover the advantages incumbents boast in terms of scale and profitability, exploring whether industry giants are truly all-in on technology and the iBuyer models—or if they’re adding those initiatives simply to overcome agent objections. 

Greg and Rob go on to consider a potential decline in the number of agents by the end of this decade and explain why agent teams continue to pose the greatest threat to brokerages. Listen in for insight around how key players in other industries have leveraged the power of incumbency to compete with disruptors and place your bet on either the agent-centric incumbent brokerages OR the institution-focused disruptors.

What’s Discussed: 

The advantages incumbent brokerages have in terms of scale + profitability

Adopting new tech as a marketing ploy to bolster a brokerage’s value prop to agents

Why many brokerages chose to partner with rather than acquire iBuyers

Why successful brokerages can do everything right and still lose market leadership

How key players in the automotive industry have leveraged the power of incumbency

The fundamental difference between real estate incumbents and disruptors

-Agent-centric, focused on recruiting/retention vs. institution-centric 

-Agents as lead source vs. service delivery only

How the future of real estate will continue to be dominated by agent teams

Why the number of agents is likely to drop to 400K by the end of the decade

Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Resources:

Inman Connect

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen

The Straight Pipes on YouTube

John Campbell on The Notorious Interview

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Industry Relations Episode 45: Best-Case Predictions for Real Estate Post-COVID

Imagine a best-case scenario in which the Coronavirus is under control and the country is up and running by May 1. How have our social norms changed? What do these cultural shifts mean for organized real estate? And how is the industry different in a post-COVID-19 world?

On this episode of Industry Relations, Rob and Greg get relentlessly positive, discussing the post-Coronavirus landscape of the real estate industry should the best happen. They weigh in on the cultural shifts that are likely to occur in the aftermath of COVID-19, predicting which rituals will persist once the current restrictions have been lifted.

Greg and Rob go on to debate what open houses will look like in a post-pandemic world, why showings may (or may not) be restricted to serious buyers, and when we might be back to pre-COVID transaction levels. Listen in for our hosts’ best-case expectations regarding buyer demand as well as NAR membership and brokerage numbers come September—pending a V-shaped recovery.

What’s Discussed: 

Rob & Greg’s parameters for this potential best-case scenario

-Vaccine or cure for virus (no resurgence)

-All restrictions lifted, back to work on 5/1

How the culture is likely to shift in the aftermath of COVID-19

What open houses will look like in a post-Coronavirus world

Why Rob believes showings will be restricted to serious buyers

When we might be back to pre-pandemic transaction levels

Why Greg expects a best-case scenario uptick in buyer demand

Rob’s prediction of a 20% drop in first-time homebuyers

Why Rob & Greg anticipate a 20% decline in NAR membership

How Rob & Greg differ around which agents will leave

The potential for 25% of small brokerages to join a larger team

Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Our Sponsors:

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Industry Relations Episode 44: What Forbearance Means for Mortgage Markets – with Rob Chrisman

On the surface, the government’s effort to support homeowners through forbearance is a good thing. Many Americans have lost their jobs because of the Coronavirus pandemic and simply don’t have the resources to make a mortgage payment right now. But what does this mean for the servicing industry? Why are lenders concerned about the unintended consequences of Washington’s response?  

On this episode of Industry Relations, mortgage banking expert Rob Chrisman joins Rob and Greg to discuss what’s happening in the capital markets as a result of the Coronavirus shutdown. He walks us through how a mortgage functions as a product, explaining the relationship between the servicer and the end investor in a mortgage-backed security or MBS.

Rob C. addresses how government forbearance for borrowers will impact big banks as well as smaller, independent lenders and weighs in on Ginnie Mae’s promise to back nonbank servicers lacking the capital to pay investors. Listen in to understand how the Federal Reserve’s activity in the MBS market affects mortgage servicers and learn why the lending system is not broken despite the changes imposed by the health crisis.

What’s Discussed: 

Rob C.’s background in mortgage banking + understanding of capital markets

How a mortgage functions as a product manufactured and sold to a buyer

The relationship between a mortgage servicer and the end investor

How government forbearance due to COVID-19 impacts mortgage servicers

Ginnie Mae’s promise to back nonbank servicers lacking capital to pay investors

How current circumstances compare to the 2008 recession

The tens of billions of servicers will owe in margin calls due to the MBS price increase

The consequences of the Federal Reserve’s activity in the MBS market

Why the non-QM and jumbo loan markets are on life support 

Why Rob C. is predicting a V-shaped recovery for residential lending

How underwriting guidelines have changed in light of the global shutdown

Why property values are unlikely to take a dive across the board

Connect with Rob Chrisman:

Rob’s Daily Mortgage & News Commentary

Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Our Sponsors:

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Industry Relations Episode 41: Implementing Ocho, MLS Vendors & the #MLSBHAG Challenge

At present, MLSs are run like nonprofits. And without a way to raise capital, industry executives limit their vision based on the resources at hand. But what if there were no constraints? What kind of Big Hairy Audacious Goals could MLSs pursue with funding from deep-pocketed venture investors?

In this episode of Industry Relations, Rob and Greg are challenging MLS execs to consider what they would do differently with access to significant capital. Greg weighs in on the discussions around implementing the MLS Statement 8.0 Clear Cooperation Policy (otherwise known as Ocho) that took place at Inman Connect, describing how the differences among individual MLSs will inform its implementation. 

Greg and Rob go on to discuss how the challenges associated with switching MLS vendors benefit incumbents and why most MLSs adopt a system of choice approach to consolidation. Listen in for Rob’s take on how MLS execs constrain their vision based on the resources available and take up Greg’s challenge to think about what you would do differently with $5M, $50M or even $500M.

What’s Discussed: 

The discussion regarding how to implement the Clear Cooperation Policy at Inman Connect

How Ocho impacts Compass’ strategy for differentiating its listings

How the differences among MLS Coming Soon policies will inform Ocho’s implementation

The possibilities for interpretation around what qualifies as marketing 

How the challenges associated with switching vendors benefit incumbent MLSs

What’s behind the system of choice approach adopted by most MLSs

Why Rob contends that MLS execs constrain their vision based on resources

NAR as a trade organization vs. the MLS as a tech product + service provider

Greg’s challenge for MLS execs to consider what they would do with access to capital

Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Resources:

Inman Connect

MLS Statement 8.0 Clear Cooperation Policy

Homesnap Pro’s Predictive Analytics

Rob’s Post on the Clear Cooperation Policy

Rob’s Post on the Fundamental Problems in Real Estate

Business Insider Top 15 Real Estate Podcasts

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Rhett Damon joins Opendoor

Looks like Rhett has joined Opendoor as Head of Industry Relations, which I believe is a new position for the company.

I’m hearing that his main focus will be MLS. He will report to industry vet, Kerry Melcher, who is head of Brokerage and Sales. Rhett is a great choice for Opendoor and glad he found a new home after spending over 6 years at realtor.com. Congrats Rhett and Opendoor!

RESO announces 2021 Officers and Directors

Meet the 2021 RESO Board of Directors!

2021 RESO Executive Board:
Chair: Rebecca Jensen, President and CEO, Midwest Real Estate Data, LLC (MRED) – re-elected
Vice-Chair: Michael Wurzer, President and CEO, FBS, Creators of Flexmls – re-elected
Secretary: Katie Smithson, Director of Enterprise Services, W+R Studios, a Lone Wolf Company – elected
Treasurer: Richard Renton, CEO, Triad MLS – re-elected

Representing Technology Companies, Developers, Partners & Consultants with Revenue Over $25 Million:
Scott Woodard, CEO, ShowingTime – elected
Lucie Fortier, Executive Leader, Product Management, CoreLogic – appointed
Turan Tekin, Director, MLS and Industry Development, Zillow Group – appointed

Representing Multiple Listing Services and REALTOR® Associations with Less Than 50,000 Subscribers:
John Breault, Vice President of MLS and Member Services, Rhode Island Association of REALTORS® & State-Wide MLS, Inc. – elected
Chris Carrillo, CEO, Metro MLS (Incumbent) – elected

Representing Class D, Real Estate Brokerages, Brokers, Agents & Appraisers:
Bill Fowler, Senior Director of Industry Relations, Compass – elected
Dan Troup, Director of Data Strategy & Operations, RE/MAX & Seventy3, LLC (Incumbent) – elected

RESO Board Advisors:
Bob Evans – VP Industry Relations, Move.com 
Liz Tewksbury – Director of MLS Operations, Homesnap

Congratulations Katie Smithson and the rest of the RESO officers and directors. ????

Melissa King joins Compass

Melissa King

After working at Stellar MLS for over 10 years, most recently as the VP of MLS Services Melissa King is joining Compass as an Industry Relations Director. She joins Bill Fowler (Sr. IR Director) and recently added Joe Schneider who started at Compass last month after six years at N.A.R.

Melissa knows her stuff and will be working at Compass to manage relationships with RE industry partners, assist expansion efforts in new & existing markets, work closely with legal and product teams on compliance issues, and lobby for policy changes.

Congrats to Melissa and Compass. Hopefully, we will all be together again this year to raise a glass.

New non-profit hopes to increase diversity in real estate

T3 Sixty spearheads new nonprofit to improve diversity in real estate

Kenya Burrell-VanWormer

“It is hard to get into real estate, but it is much harder to stay in real estate and remain consistently successful,” said Kenya Burrell-VanWormer, herself a former real estate agent. Burrell-VanWormer is a sixth-generation Texan and native Houstonian and has been involved in real estate for almost two decades. Her achievements earned her honors as the Houston Association of Realtors’ Realtor of the Year in 2009. “It is extremely important to create role models and roadmaps for those who have a dream of becoming a successful Realtor,” Swanepoel said.

The Foundation has an audacious goal of raising $100 million in donations and sponsorships over the next decade and using that to help 40,000 people enter the real estate industry and build toward successful, long-lasting careers. All brokerages, agents, vendors, associations and MLSs are encouraged to participate in this meaningful cause by providing donations, services and support of any size.

A great cause and I think everyone can help. Kenya Burrell-VanWormer is an excellent choice as their first Executive Director. I had a chance to speak with Kenya on a recent Industry Relations podcast, you can check that out here.

Jon Coile appointed VP, MLS & Industry Relations of HomeServices of America

HomeServices of America Appoints Jon Coile as VP, MLS & Industry Relations

“n addition to his new role, Coile is chairman of Bright MLS, one of the largest MLSs in the U.S., with 95,000 members in the Mid-Atlantic region. Coile was integrally involved in merging the organization, which brought together 43 REALTOR® associations and consolidated nine MLSs. Coile is also on the MLS and Emerging Technology Advisory Board committees for the National Association of REALTORS®”

Welcome to the Thunderdome Jon! Your timing is perfect.

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