Where Real Estate Gets Its Dirt

Looking for a new gig?

Lots of postings on the Vendor Alley Job Board. Take a looksey…

Product Manager
The MLS (Beverley Hills, CA)

Senior Customer & Community Marketing Manager
MOVE, Inc. (Westlake Village, CA)

Director of Industry Relations
MOVE, Inc. (San Jose, CA)

Systems Administrator
NWMLS (Kirkland, WA)

Ohan Antebian leaves RPR, joins HomeSpotter.

3adb415Homespotter (formerly Mobile Realty Apps) has scooped up one of the best dressed vendors in real estate, Ohan Antebian, as their new VP of Industry Relations.

Ohan Antebian Joins HomeSpotter as Vice President of Industry Relations

““Mobile real estate applications are still in their infancy. HomeSpotter can lead the way in developing the tools our industry really needs,” said Ohan, on his decision to join the company. “In the next few years, we will see solutions emerging to serve our changing industry. I am looking forward to working with the amazingly talented group at HomeSpotter to deliver practical, valuable, mobile tools to all segments of our industry.”

Nice to see Ohan back in the game. He had a good run at RPR. Great win for Homespotter!

Also, seems like “VP of Industry Relations” is a thing now….

Mark Allen joins realtor.com

thumb.phpGlad to hear Mark Allen has found a new gig! He along with Don Flynn were recently hired to join realtor.com’s industry relations team. Below is an excerpt from Russ Cofano’s Open letter to state and local real estate associations.

Move Announces New Executive Roles to Strengthen Association Relationships (Vis RISMedia)

“Don and Mark will work collaboratively across both the association and MLS industries with our MLS industry relations team, which includes vice presidents Rhett Damon, Shelley Fowler and Bob Greenspan and directors Susan Young and Kathleen Wayson. The entire team plans to attend the 2015 Joint AE Institute in March in Vancouver and we can’t wait to see you at that great event.”

“Industry Relations” seems to be the job title du jour. Realtor.com’s take is especially interesting. Lots of cooks in the kitchen. This focus on state and local associations and working “collaboratively” with MLS industry relations seems kind of odd. Not even sure what it means or how it will work – “Hey MLS CEO, the AE thinks you should be doing your job this way.”

Realtor.com is a listings portal right? They need listings. That means focusing on MLS providers and brokers. It’s not too complicated, or maybe I’m not smart enough to understand all this “strategery”.

Looking for a new gig?

2 new jobs posted in the Vendor Alley Job Board.

Director of Industry Marketing
MOVE, Inc.

“This individual will be a part of and support Move’s Industry Relations team and will partner closely with the creative team, events team, and when needed, trade marketing leads for specific business units. He or she will drive cross-channel efforts in support of trade marketing initiatives that drive business goals.”

Find out more here.

Account Director/Project Manager
August Partners

“We’re looking for a seasoned account director/project manager and client advocate who loves the creative process as much as order and structure. We need someone who can keep the team in line with clients, and vice versa. You need to be opinionated and diplomatic, so that when there’s an issue you can resolve it to everyone’s satisfaction.”

Find out more here.

And to see all listing on the Vendor Alley Job Board click here.

Clareity MLS Executive Workshop highlights 2015

A few things I wanted to highlight about last week’s Clareity MLS Executive Workshop in Scottsdale, AZ last week. First off Gregg and his entire team did an amazing job. The content was fantastic and they managed to keep the conversation above the salacious syndication war between MOVE and Zillow Group narrative that has been floating around.

But, one of my takeaways about the Zillow Vs MOVE thing was how it effects other players, notably Homes.com. Seems like an opportunity for these guys. When I asked Andy Woolley, now Industry Relations at Homes.com. Andy was quick to point out that while they don’t, and won’t possibly ever have as much traffic as ZTR, they were focusing a lot on “quality”. Meaning the “quality” of leads coming through Homes.com. I was sent a screen shot of a ListHub report (from the Houston market) that seemed to prove that out.

Homes.com lead ratio

Yes, I know their total detail views is much smaller, but their lead ratio is crazy good.

HAR .08%
Zillow .06%
realtor.com .03%
Trulia .019%
Homes.com .97%

The other thing was the direct feed count. Check out this slide.

Direct Feed Count

Homes.com has 400 direct feeds from MLS providers. 400 freaking hundred. Zillow Group isn’t even close. Great lead ratio, huge direct feed count, you gotta wonder what that is worth to someone.

On another topic, was the release of the MLS Satisfaction survey. Here’s the results of the “End User Satisfaction.”

MLS Satisfaction Survey

Looking at MLS Vendors with more than 2 customers it appears that Black Knight and FBS still dominate the top two spots above their competition. Kudos to both of them.

Thanks again to Gregg, Matt and the rest of the Clareity team. We are always thrilled to participate. And I hope you enjoyed the Cloud Streams t-shirts. They look great!

Looking for a new gig?

There are two more job postings on the Vendor Alley Jobs Board:

1. Software Developer Engineer – Property Panorama

For the right candidates, we will consider telecommuting and participating in relocation costs.
Property Panorama, Inc. is an established, profitable software development company with Headquarters moving to Independence, OH. We will be moving into the NORMLS offices January 1. It is a wonderful working atmosphere. Find out more.

2. VP, Industry Relations – Move, Inc.

The VP, Industry Relations (Associations) is a key position on the Move Inc. Industry Relations team. This position is directly responsible for working with state REALTOR associations and large local REALTOR associations within a large geographic territory to build Moves presence within the association and its members and deliver an association-related value proposition through Moves trade marketing program. Find out more.

Industry relations….

NAR just sent out this message to its membership.

“NAR: We stand with those who respect our Realtor® members
NAR is joining a lawsuit filed by MOVE Inc., against Zillow and new Zillow Chief Industry Development Officer Errol Samuelson. In addition to NAR and MOVE, the plaintiffs include RealSelect, Inc., Top Producer Systems Company, and Realtors® Information Network, Inc.

NAR’s relationship with MOVE and realtor.com® is based on a mutual respect for Realtors® and their efforts to bring online home buying and selling resources to consumers, and the defendants named in the lawsuit have not demonstrated that same respect.”

If Zillow’s intentions of hiring Errol and now Curt was to improve industry relations it sounds like the plan may have backfired. Time will tell.

Rumor Alert: Brian de Schepper set to join Zillow

im backWell, that didn’t take long.

Word on the street is former Tarasoft and Corelogic industry vet Brian de Schepper is set to join Zillow’s Industry Relations team. Brian had just left Corelogic back in June. No word on start date.

Looking for a new gig?

The Vendor Alley Job Board is starting to fill up!

MULTIPLE LISTING SERVICE MANAGER – East Bay Regional MLS

“The East Bay Regional Data Multiple Listing Service (ebrdmls.com) for the San Francisco East Bay area is seeking a skilled MLS Manager. EBRDMLS provides the MLS system, technical support and customer service for the 3000-4000 subscribers from 4 Association of Realtors located in Alameda and Contra Costa counties in the Bay Area.”

VP of Industry Relations – Mobile Realty Apps, creators of HomeSpotter

“Mobile Realty Apps, the company behind HomeSpotter, is a leading provider of home search apps for the real estate industry. We have experienced substantial growth and we now service over 200,000 agents through site licenses to MLSs and brokers.”

Recruiting Manager – Trulia

“As the Broker Manager, Strategic Partnerships, you will be a key player in a vital initiative to build and enhance key broker and industry relationships, increase overall engagement and improve conversion rates for the Strategic Partnerships sales team–resulting in an overall increase in revenue for Trulia.”

Also Redfin is looking for a ton of new people in a lot of areas. Including…

Real Estate Manager Broker / Market Manager – New Orleans, LA
Team Lead – Grand Rapids, MI
Real Estate Manager Broker / Market Manager – Pittsburgh, PA

See them all at the Vendor Alley Job Board.

1000watt partners with Lion & Orb

Lion & Orb | 1000watt Partnership Logo 2Some of my favorite people in the industry are getting together to help real estate related business in the PR game.

Audie Chamberlain (former Director of Social Media Marketing at realtor.com) recently started, Lion & Orb, a public relations agency with a lot of big clients in the luxury real estate space. Brian, Joel, Marc and the rest of the team at 1000watt are great storytellers. They help brokerages and other real estate industry companies get their message out, above the noise.

1000watt partners with Lion & Orb to bring savvy public relations services to the residential real estate and mortgage industries

“1000watt has developed brand messaging for many companies, but has never offered public and media relations to its clients. The alliance with Lion & Orb enables 1000watt to extend its services in this area with a trusted partner. Lion & Orb will continue to maintain its own client roster, but will work closely with 1000watt.”

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